Upload
lc-tech-vietnam
View
336
Download
1
Tags:
Embed Size (px)
Citation preview
www.internetshow.com.sg
www.terrapinn.com/mobileshowasia
An update for Asia:
Top 3 Digital Trends
in 2014
In Asia, the digital and mobile business community has been seeing rapid changes and is now evolving into the phase
of a more seamless integration of internet and mobile solutions across various platforms within one’s business
operations; we are hearing new phrases such as “internet of things”, “mobile health”, “data analytics” and “wearable
technology”; businesses are also faced with evolving consumer behaviours as a result of new and advanced
technology, and vice versa.
Businesses in this space are always hungry for new and innovative solutions and strategies to help them adapt in this
era of digital evolution. If you are one of these businesses out there, this eBook will prepare and keep you abreast of
the existing developments, thereafter assisting your organisation in staying on the frontline amidst fierce competition.
The industry’s movers and shakers such as Coca Cola, Facebook, Google, Great Eastern and more have shed some
light on the ongoing and upcoming trends in Asia’s digital and mobile community. They also discussed how both
emerging and developed markets will be affected by these evolutions. These experts will be present at The Internet &
Mobile Show Asia this April, from 23 – 24, in Singapore to share their success stories and best tips with peers in the
industry.
Flip through the pages and find out more about what they have to say.
Happy reading!
Phu Nguyen
Conference Manager
The Internet & Mobile Show Asia 2014
+65 6322 2338
www.internetshow.com.sg
www.terrapinn.com/mobileshowasiaAbout the eBook
eBook Contributors
Vicky Abhishek | Group Chief Technology Officer – Pacific Group | Coca Cola
Tiang Lim Foo | Head of Market Development, Southeast Asia & Oceania | Evernote
Myungjo Choi | Managing Director, Southeast Asia | Facebook
Ivan Chak | Chief Executive Officer (President Director) | Great Eastern Life Indonesia
Heru Sutadi | Founder & Executive Director, Indonesia ICT Institute, Indonesian | Former Commissioner,
Telecommunication Regulatory Authority
Jonathan Wong | Apps & Services Marketing Lead | Microsoft Asia Pacific
James Tan | Founder, 55tuan | Managing Partner, Quest VC
Pawan Sarda | Head of Marketing | TATA Value Homes
www.internetshow.com.sg
www.terrapinn.com/mobileshowasia
Pawan Sarda
Head of Marketing
TATA Value Homes
What do you think are the top 3 digital trends that businesses can prepare themselves for in
2014?
Technology change is going to be a constant one in this space and it will continue to evolve. I think the biggest change is going
to be user behaviour. Mobile and digital space is going to be the biggest support system of mankind. People are going to be
extremely dependent on them. It will be a biggest touch point for customers at all levels from information to transaction to
engagement.
www.internetshow.com.sg
www.terrapinn.com/mobileshowasia
How do these trends impact emerging markets in Asia?
For emerging markets, these trends can potentially put them on a global level. Any potential idea from these markets can cater
itself to the world at large. It helps them to have a much wider audience and therefore helping them to contribute to overall
economy.
What do you think are the top 3 digital trends that businesses can prepare themselves
for in 2014?
Top 3 trends are:
1. Big Data and Analytics
Leads to discussion on customer insights, CRM
2. Digital & Social Media used
Leads to discussion on the engaging customers, recruitment, brand activities through this platform
3. Customer Journey
Leads to discussion on word of mouth, brand communication from digital perspective
Ivan Chak
Chief Executive Officer (President Director)
Great Eastern Life Indonesia
www.internetshow.com.sg
www.terrapinn.com/mobileshowasia
Ivan Chak
Chief Executive Officer (President Director)
Great Eastern Life Indonesia
www.internetshow.com.sg
www.terrapinn.com/mobileshowasia
Also, how do these trends impact developed and emerging markets in Asia?
For our line of business (life insurance, which is in the financial services industry), we have been seeing certain
shifts. While banks is leading the edge with CRM in its credit card business, life insurance companies are beginning
to be more customer-focused.
The evolvement of customer analytics help life insurance companies better understand customer demands.
Currently, customers have the flexibility to choose the insurance term, period of payment, premium to pay,
investment funds are more in their insurance products.
With the shifting focus to establish customer experience while improving customer engagement, initiatives such as
e-application processing, e-claim submission and loyalty programmes are introduced by life insurance companies in
both developed and emerging markets. Loyalty programmes are presented in a way to show how life insurance
company is transforming its position to be more consumer-focused.
Life insurance companies are moving towards utilising digital and social media platform to inform, engage, and
educate customers. This trend has been increasingly developed in the past five years. For life insurance companies
with an international presence, they are focused on integrating these initiatives; they will then be conducted in
developed nations and subsequently applied to emerging markets.
What do you think are the top 3 digital trends that businesses can prepare themselves for in 2014?
In my opinion, there are three main trends of information technology in the future:
1. Presence of wearable devices
For the wearable device, it can be seen from some smartphone manufacturers who have began to introduce and launch wearable
devices such as smart watch and smart glass (e.g. Google Galaxy Glass and Glass). We will see body accessories replaced by
smart devices.
2. Development of machine-to-machine (M2M) communications
M2M will also evolve, including smart houses and smart cities. In Indonesia, M2M is also used to monitor the state of tax revenue
from restaurants, parking taxes and many more.
3. Content and applications will remain king
Application and content will still be king. Moving forward, these will be more localised due to emotional and language factors; local
content allows users to access and use it more easily. Content will evolve to educate and entertain in industries such as finance,
education, healthcare and government. In addition, it will be used as a communication tool between users.
How do these trends impact developed and emerging markets in Asia?
The industry needs to pay attention to these trends and constantly provide relevant services to the market.
Heru Sutadi
Founder
Indonesia ICT Institute
Executive Director, Former Commissioner
Indonesian Telecommunication Regulatory Authority
www.internetshow.com.sg
www.terrapinn.com/mobileshowasia
Jonathan Wong
Apps & Services Marketing Lead
Microsoft Asia Pacific
What do you think are the top 3 digital trends that businesses can prepare themselves for in
2014?
Here are the top 3 technology trends I see in 2014:
Firstly, TV-connected smart devices (Xbox, PlayStation, Roku, Apple TV, Chromecast, etc) will truly become
mainstream for media content consumption (beyond just games), offering consumers an integrated and smart
entertainment hub that is centered around the largest screen in one’s house.
Secondly, The Internet of Things (IoT) will start to take off, starting with wearable devices (glasses, watches, etc.), and
eventually into home automation devices as well.
Finally, low-end smartphones and tablets will continue to get cheaper and cheaper, enabling a whole new group of
emerging market consumers to get online with a richer experience than before. As a result, telcos in emerging markets
have no choice but to continue to invest and build out their infrastructure to support this new demand.
Obviously, #1 and #2 will have the most impact in developed markets, and #3 in emerging markets.
www.internetshow.com.sg
www.terrapinn.com/mobileshowasia
Myungjo Choi
Managing Director, Southeast Asia
What do you think are the top 3 digital trends that businesses can prepare themselves for in
2014?
In 2013, we saw the continued change of the advertising landscape in keeping up with the pace of shifts in consumer media
habits. 2014 will be another year of rapid solution for marketers. Here are three trends that we believe we will see this year:
1. As time spent on digital networks, especially mobile, increases, primetime will be all the time.
Every day, people spend more time on their mobile devices and engage more on digital platforms than any other media.
Reaching consumers at scale is no longer restricted to historical "primetime" definitions. Brands can now reach people with
incredibly relevant content anytime, anywhere at scale.
2. Mobile is here to stay.
Mobile is an always-on media. As the first truly global technology, a marketer’s online strategy should be synonymous with
their mobile strategy. Marketers will rely more heavily on platforms like Facebook, especially on mobile, as part of their brand
building initiatives. While great work will be seen on multiple screens, brands will be discovered first on mobile in 2014.
Mobile has long evolved from direct response objectives – and branding, too, has long evolved from a logo on a webpage.
Branding is about people – connecting with them, engaging them, influencing them – and hopefully in some ways even
inspiring them. Mobile is the conduit through which this is all now happening.
3. The term ‘social media’ will be used less and less as marketers leverage digital platforms, like Facebook, to drive
mass awareness and engagement.
With the mass adoption of social platforms, we have finally reached the tipping point. The term ‘social media’ will slowly fade
away as the role of digital platforms steadily transforms to a more impactful way of engaging with people at scale and
delivering on marketers' core objectives such as in-store or online sales.
www.internetshow.com.sg
www.terrapinn.com/mobileshowasia
Tiang Lim Foo
Head of Market Development, Southeast Asia &
Oceania
Evernote
What do you think are the top 3 digital trends that businesses can prepare themselves
for in 2014?
It’ll be interesting to see how behaviours change with the advent of wearable technologies.
Inevitably, our interactions with devices will become shorter, and the demand will be for these sessions to be
more meaningful and actionable.
Also, businesses are already seeing the “consumerisation” of software and devices in the workplace. It's not hard
to imagine this picking up pace, as the BYOD trend continues.
www.internetshow.com.sg
www.terrapinn.com/mobileshowasia
How do these trends impact developed and emerging markets in Asia?
It’ll be interesting to see how behaviours change with the advent of wearable technologies.
Inevitably, our interactions with devices will become shorter, and the demand will be for these sessions to be
more meaningful, and actionable.
Also, businesses are already seeing the “consumerisation” of software and devices in the workplace. It's not hard
to imagine this picking up pace, as the BYOD trend continues.
Vicky Abhishek
Group Chief Technology Officer – Pacific Group
Coca Cola
What do you think are the top 3 digital trends that businesses can prepare themselves for in 2014?
1. Evolution of Super connected social enterprise in Asia Pacific, driven by a combination of social media platforms, ease of access
to mobile devices and increase in number of smartphone users. Asia has almost leapfrogged into next generation social enterprise as
compared to Europe or some other developed markets who still are focused on “Internet / Web based solutions”. This is primarily due to the
fact that Asia has a large growing middle class market, which has access to cost effective and world class mobile infrastructure (both on
consumer side and back end), and an ability to explore new ideas like no other. E.g. Singapore is among world’s top ten economies and one
of the highest ”i-density” country in the world (highest number of Apple product users within a given geographical area, iPhone, iPad, etc).
2. Emergence of Smart Mega Cities in Asia Pacific – The middle class in the region continues to grow and more urbanisation is taking
place than anywhere in the world. Small cities are transforming into Megacities via the use of smart technologies, whether it is green
technologies to generate power, provide pure drinking water or smart grids to manage public transportation systems, Asian cities are taking a
lead into setting some world class infrastructure to attract this new social class. Digital technology is at the heart of set up of these new Mega
Cities and enabling them in every possible way. The systems are interlinked, gather lot of data and process them seamlessly to come up with
indigenous solutions on things like traffic pattern, housing district designs, healthcare facilities set up etc.
3. Apps transformation in Financial Sector - Balancing ease of access with proper security / control – especially as more and more
banks and financial institutions are going from web to mobile platform, Asian banks have taken lead into developing new security platforms /
algorithms which are being now used by millions of consumers. It has allowed banks to enhance their service levels and reach to end user by
many folds, at the same time keep the core customer data secure. Most of this development is less than 2 to 3 years old and is credited to
the Asian consumer’s adaptability to the latest technologies.
www.internetshow.com.sg
www.terrapinn.com/mobileshowasia
What do you think are the top 3 digital trends that businesses can prepare themselves
for in 2014
QuestVC has an overarching investment thesis - scalability, replicability and large internet communities - which is
layered with key themes that we continually evaluate and update on a regular basis.
For 2014, we are looking for startups focused on using technology to solve problems in education, financial
services, real estate and travel. The web moves fast so we are always open to new ideas.
www.internetshow.com.sg
www.terrapinn.com/mobileshowasia
James Tan
Founder/Managing Partner
55tuan/Quest VC
How do these trends impact developed and emerging markets in Asia?
Connectivity has improved greatly with 3G and 4G rolled out throughout the region.
With a combined population of 600 million (more than the EU, twice that of the US) that is overly weighted with
the young and savvy, that is increasingly middle-classed, and that is eager for connectedness, this connectivity
will create opportunities, many unique to each market.
We would like to
hear from you…
Click here to leave a comment on this page on the Internet & Mobile Show blog, “The
Followers”
Click here to contribute to our LinkedIn discussion
Click here to follow us on Twitter @theinternetshow (#internetshowsg, #mobileshowasia)
Click here to sign up for The Internet & Mobile Show blog’s e-newsletter for marketing
updates
www.internetshow.com.sg
www.terrapinn.com/mobileshowasia
www.internetshow.com.sgwww.terrapinn.com/mobileshowasia
See you in 2014:
23 – 24 April 2014, Suntec Singapore
Register Now