1 Copyright © 2014 Leonardo Worldwide Corporation

Top 5 Hotel Superstar

Storytellers of 2014

These unique hotel storytellers go above and beyond with their digital hotel marketing strategy. Congratulations to our top 5 Superstar Storytellers!

2

citizenM

Their success at so

clearly differentiating

themselves as a “new

kind of hotel” makes

them a clear winner in

our books.

Tip: Don’t be afraid to

show why you’re unique.

3

citizenM

By showcasing their one-of-a-kind amenities and features, they elegantly decorate their webpages with rich and powerful visuals that evoke a rare sense of comfort and simplicity.

Tip: Make your website reflect your hotel story and image.

4

Holiday Inn Chicago Mart Plaza River North

When you visit their

website, you won’t see an

exterior shot – instead,

you’re greeted with

stunning visuals of their

rooms, event venues, pool

and more.

Tip: Show off large rich

visuals on your homepage

of the content travelers

care about!

Learn more about Holiday Inn

Chicago Mart Plaza River North

5

Holiday Inn Chicago Mart Plaza River North

They also know how to grab travelers’ attention: check out how their “featured special” is prominently displayed on every page of their hotel website, along with their booking engine and links to their many social media accounts.

Tip: Feature and highlight your hotel’s specials on multiple channels.

Learn more about Holiday Inn

Chicago Mart Plaza River North

6

The King and Prince Beach & Golf ResortThe King and Prince Beach & Golf Resort of Georgia uses the power of visuals to enhance their story in a unique and memorable way.

Tip: Use text and visuals to tell your hotel story.

Learn more about The King and Prince Beach & Golf Resort

7

The King and Prince Beach & Golf ResortIncluding real people in their photos helps travel shoppers envision the type of experience they can expect, allowing them to place themselves in the picture and story.

Tip: Feature your guests in your online photos and take advantage of UGC (User-Generated Content).

Learn more about The King and

Prince Beach & Golf Resort

8

San Juan Water and Beach Club Hotel

By having active and fun

Facebook and Twitter

pages, they truly engage

and create

conversations with travel

shoppers.

Tip: Use social media to

capture travel shoppers

and showcase your

lively hotel story.

Learn more about San Juan

Water and Beach Club Hotel

9

San Juan Water and Beach Club Hotel

They also add a splash

of personality to their

Facebook Apps – rooms

is called “Pillow-Talk,”

and their wedding app is

called “Say ‘I Do.’”

Tip: Be creative and

show off your hotel’s

personality in your own

unique way!

Learn more about San Juan

Water and Beach Club Hotel

10

True Blue

Bay Resort They use the power of

social media and visual

storytelling to achieve a

wide reach that attracts

travel shoppers from all

over the world.

Tip: Use high quality

photographs on several

social media channels.

Learn more about True Blue

Bay Resort

11

They’re extremely active

on social media channels

such as Facebook (with

over 50,000 page likes),

Twitter and Instagram and

post engaging guest

content, local events, and

resort adventures.

Tip: Use social media to

keep travelers in the loop

of what's happening at

your hotel!Learn more about True Blue

Bay Resort

True Blue

Bay Resort

12

Congratulations to our top

Superstar Storytellers!

Take your hotel’s digital

marketing to the next level and

you could be our next Superstar

Storyteller!

For more tips and insights, visit

blog.leonardo.com

13

Copyright © 2014 Leonardo Worldwide Corporation