Top Tips...To Make

SMS MarketingWork For You

Increase Your Response Rates

Use SMS when you are looking for immediate responses and

higher response rates.Text Enable Your Advertising

Increase Your Response Rates

Typically 95% of text messages will be opened. Compare this

with just 25% of marketing emails.

Increase Your Response Rates

You can expect response times to a text message to be within

an hour, and often within minutes.

Offers Are Important!

With SMS being such an immediate channel Offers are

even more important!

Offers Are Important!Launch a Text Club!

Allow your customers to text in to receive special offers from

you by text message.

Offers Are Important!

Make It Personal!Send your customer a mobile

voucher that can be redeemed.These bring higher responses than

just general discounts.

Make It Simple

The easier you make it for your customer, the more likely they are to respond. Keep the call-

to-action simple!

Make It Simple

DON’T USE: “Register on our Web site” in an SMS

DO USE: “Reply to this SMS” or “Call Us Now on 023...”

Make It SimpleUse a Short Code in advertising campaigns as this will increase

response rates.Text the word RETAILER to 60777

is easier thanText the word RETAILER to 07797 800

300

Real Life ExampleCalvin Klein Campaign Features:Immediate Response to Advert

Compelling OfferSimple Call-to-Action

Target EffectivelyMobile phones are a highly

personal medium.The more targeted your audience

are, the more successful your campaign will be.

Target EffectivelyLocation, Location, Location!

Example: Retail stores can get better results by promoting the store nearest to the customer.Several techniques are available for doing this

Target EffectivelyIt’s All in the Timing

SMS is immediate so the time of day for your campaign is crucial.

Typically the best time to send an SMS marketing campaign is mid to late

afternoon.

Gain TrustAlways identify your

organisation when sending messages to your customers.

Hello Mr Smith. Your service is due in 14 days time. Please call us on 023 1111 1111 to book it now.

From: 07797800300Hello Mr Smith. Your service is due in 14 days time. Please call your nearest Audi centre on 023 1111 1111 to book it now.

From: Audi-UK

Gain TrustHave a Clear Opt-In Process

“Soft” Opt-In is not always good practice for marketing messages

Make sure they know that you intend to send marketing messages. Send an SMS

to explicitly ask them to opt-in.

Gain TrustProvide a Route Out

It is a legal requirement in the UK that you provide an easy opt-out

route. Using the word STOP in your call to action is best practice.

e.g. Text IN2U STOP to 84477 to opt-out

Happy textingWant to know more?

Just text 3DMTEXT to 60777