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A brief talk on how we created the Tour de Francis, an online film about an amateur cyclist taking on 4 of the stages from the 2012 Tour de France on a £1000 bike from Halfords. Sponsorship idents around the Tour de France on ITV drove viewers to see the film online. Check the notes tab below to make sense of the slides.
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TOUR DE FRANCIS DOCUMENTARY:https://www.youtube.com/watch?v=TmN4OF_6qMU
TOUR DE FRANCIS TRAILER:https://www.youtube.com/watch?v=9RQAqwqmtNc
TOUR DE FRANCIS IDENTS:https://www.youtube.com/watch?v=hjxnw7Qu2gM&list=PLBm-S8criC8fjzmUabrIrL6f4_S-E6IMk
KNOW YOUR BRANDNo point pitching an idea that’s off-message
WHY A FILM?Are you bringing something to the party that traditional advertising can't?
THE INVISIBLE MOVIEHave a plan to get your film seen
BUDGET VS MERITOnly you can decide whether you need the money or the awards most
“All in all, this will actually make me visit Halfords again despite my hate of big retail groups.”
“Your agency and marketing team should be congratulated - it became part of the viewing experience that ITV4 have created. From a happy viewer and reborn cyclist.”
Facebook fan, Halfords Cycling
