IDEA GENERATION LABICT tools and communication strategies

for tourism

ISTITUTO TECNICO CARLO ANTONIO PILATI

13 FEBBRAIO 2014

Marco LorenziProject ManagerBusiness and Innovation Area – Tourism and Culture@marcolorenzi

WAIT.Tourism and culture in Trentino.

What are we talking about?

Assets

WELL…Mountains, of course!

(but not only)

Assets

Communication channels.Once upon a time...

ICT

Communication has changed.And it keeps changing.

The web

The social web

New tools

Case studies

Mountains, communication and ICT. Which destination

do you think is the best in this?

Case studies

Case studies

Swiss Mountain Cleaners (2009)

Swiss Mountain Cleaners (2009)

«We do everythingfor the perfect holiday»

Swiss Cities (2011)

Swiss Cities (2011)

«More than just mountains»

Sebi and Paul

http://letargo.myswitzerland.com/

Obermutten (2011)

Obermutten (2014)

The 5 steps

DREAMSEARCH

BOOK

EXPERIENCE

SHARE

Digital services for the tourists

UGC (User Generated Content): telling personal stories

UGC (User Generated Content): sharing experiences

UGC (User Generated Content): sharing knowledge

UGC (User Generated Content): sharing preferences and tips

Tourists’ experienceis the point.

Let’s enhance it!

Thank you!