Track your traffic WITHOUT buildingLots of Lead Capture Forms.By: David McKeen, CEO of Own Your Social, LLC

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About Me TRAINING SERIES

I run Own Your Social, LLC a digital marketing agency specializing in Social Business development.

That boils down to Social Media, Content marketing, Inbound Marketing, Reputation Management, SEO, Email Marketing, and Marketing Automation.

If you have any questions regarding today’s content, Or want a demo of the content banner, please email me at david@ownyoursocial.com

Problem TRAINING SERIES

You are running a multichannel marketing campaign leveraging Facebook, Twitter, LinkedIn, Google AdWords, with multiple different ads as you are a good marketer and doing some A/B testing, right?

You also want to be able to track the different affiliates or JV partners that you are working with.

How are you going to track all this traffic?

What Would You Do? TRAINING SERIES

You get to work creating a lead capture form and then creating it over and over again as LO doesn’t have a copy option for forms. You do this for each different Ad/Post on each different network and create a new form for every person who Is referring traffic to you and new landing pages to put those forms on them.

You are utilizing the Ad Code field in LO to tag all of these different capture forms so you know where everything Is coming from.

Does this sound appealing?

Solution TRAINING SERIES

I discovered WordPress had an interesting feature by accident. I fat fingered a URL and put something more after the / than I intended.

I expected to see a 404 message, but to my surprise I still got the page I was looking for.

I could put whatever I wanted at the end of the URL and it would still render show me the same page instead of showing me a 404 page like other places on the internet as long as I didn’t end it with a /.

I started thinking about affiliate URLs that have ?ref=whatever and wondered if I could do something similar.

This is what I am talking about TRAINING SERIES

http://www.ownyoursocial.com/social-business-development-assessment/

Is the same as…http://www.ownyoursocial.com/social-business-development-assessment/?

ref=SteffanyTo WordPress

Not a Programmer, No Problem TRAINING SERIES

With some copy and paste skills you can save yourself a lot of time and effort while benefiting from my trial and error.

Its as easy as pasting two pieces of code into the Word Press Plugin for Lead Outcome with your lead capture form code.

Disclaimer: I’ve only tested this with the most recent version of Word Press, your mileage may vary.

This is why I have geeky friends TRAINING SERIES

Don’t worry, I’ll make this available after the webinar with a step by step guide in a blog post.

<script> function getParameterByName(name, url) { if (!url) url = window.location.href; name = name.replace(/[\[\]]/g, "\\$&"); var regex = new RegExp("[?&]" + name + "(=([^&#]*)|&|#|$)"), results = regex.exec(url); if (!results) return null; if (!results[2]) return ''; return decodeURIComponent(results[2].replace(/\+/g, " ")); }

function getReference() { document.getElementsByName("leadCapture_leadSource")[0].value += '-' + getParameterByName("ref"); } </script>

<script> getReference() </script> This executes the code above

This appends the ref value after it puts in a dash to the Lead Source field

Parses the URL(Not sure how this even works to be honest)

Bonus Tip TRAINING SERIES

Pair this up with Pretty Link and you got yourself some nice short links you can use as long as you enable parameter forwarding.

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Contact Info:David McKeendavid@ownyoursocial.com(347) 762-5336http://www.ownyoursocial.com

I can help with:• Social Media• Reputation Management• Content Marketing• Inbound Marketing• SEO• Facebook, Twitter, LinkedIn Ads• Marketing Automation

Link to Blog Article:http://www.ownyoursocial.com/business-development/marketing-automation/track-multiple-traffic-sources-one-leadoutcome-lead-capture-form/

Pretty Link Bonus Tip:http://www.ownyoursocial.com/affiliate-marketing/use-pretty-link-to-pass-parameters-to-leadoutcome-lead-capture-forms/