Transform Tales:City of Mississauga Transform ConferenceTuesday, Oct. 27th 2014

how is place branding different?

1.ownership

2.audience

why brand cities?1. build local pride 2. attract investment3. grow tourism4. change perceptions5. improve awareness

where were we?

where are we now?

Mississauga is a young, vibrant, and thriving city in the heart of one of the most exciting and prosperous regions in North America

Mississauga’s transformation tale

the road to our brand

1. welcoming world culture

130 languages spoken in Mississauga

Canada’s 6th largest city

2: naturally enriching

1,000,000+ visitors to Celebration Square1.25 million hours of recreation programs70% of residents have post-secondary education

3. inspiring possibilities

54,000 businesses62 Fortune 500 Headquarters413,000 jobs3rd largest life sciences sector4th largest ICT sector

what we heardThe Good• ‘Love it, Love it, Love it’• ‘Mississauga unveils

sleeker, modern logo’• ‘Getting Ready for the New

Mississauga’

The Bad

• ‘It looks like a paper clip’• ‘You’ve got mail’• ‘It looks like a corporate

logo. It doesn’t say Mississauga to me’

The Ugly• ’My 6 year-old could have

drawn something better’

thank you!

for more visit: mississaugabrand.ca