Upload
orm
View
103
Download
3
Embed Size (px)
Citation preview
DIGITAL TRANSFORMATION IMPROVEMENTS TO
YOUR BOTTOM LINE
Tiffany St James @tiffanystjames @wetransmute
5 DIALS OF TRANSFORMATION
Vision Strategy
Business Model
Product
Operations
People
Customer Experience
Culture
The Big 5 all Management Consultancies agree on
What social can deliver for the business
Current KPIs
Digital Strategy
Business Objectives
• Benchmark • Best Practice
• What works
• Current social footprint
Your Business Competition
Similar Industry
Other Industries
What social CAN deliver for the
business?
What social IS delivering for you,
for your competitors, and industry?
What people and tech capabilities
DO you have?
THE STRATEGIC PLANNING PROCESS
BUSINESS INTELLIGENCE
Topic Analysis
Volume of posts Proportion of posts
Topic analysis through Natural Language Processing Tools
INTERNAL COMMS
Employee collaboration digital and social spaces and tools, authentic employee-led content