Attracting Youth Awareness for Coyote Creek Proposal by Mia Guevarra and Bri Fadeff TRASH KARMA Pre-teens, teenagers, and young adults are constantly brousing Twitter and Instagram. Coyote Creek currently has a great Facebook page, but it is unlikely a youth will ﬁnd this Facebook page by chance. We propose that by using the hashtag and tagline “Trash Karma” on Instagram and Twitter, we will attract youths to become more interested in the well being of Coyote Creek. What isTrash Karma? Therefore, with this #TrashKarma, youths can become engaged with the game of reading and sharing a time when they encountered trash karma or perhaps harmed their own trash karma. We then engage the audience further by asking them to submit their own #TrashConfessions and tell us about a time they harmed their trash karma through Twitter. Now that youths have been drawn into the idea of Trash Karma, we can integrate the call for action. Do you need to restore your #TrashKarma? Here’s your opportunity: restore Coyote Creek. From here, we send our audience to the Creek Clean Up sign up page and to the traditional Coyote Creek Facebook page. The idea behind this campaign is to attract attention. Sadly, most youths are turned off by the idea of picking up other people’s trash. Dramatic images of the damaged state of Coyote Creek is not always powerful to teens and young adults. In fact, photos of trash and the negative aspects of the creek will turn youths away. Attracting youths in a slightly less relevant way will draw them in and allow them to open their eyes towards the creek and the fact that it needs restoration. The beauty about social media is that something posted on Twitter or Instagram can then be linked to Facebook. One simple post can transcend across multiple platforms. Asking youths to hashtag #TrashKarma will increase curiosity. Once a viewer re-tweets or posts their own #TrashConfession or #TrashKarma story, hundreds of eyes will see that one post and the snowball effect will continue. Below you can see a sample of what an actual Trash Karma Twitter page would look like. Trash Karma is like the traditional concept of karma. Drop your banana peel on the ground today, slip on a littered banana peel tomorrow...

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Attracting Youth Awareness for Coyote CreekProposal by Mia Guevarra and Bri Fadeff

TRASH KARMA

Pre-teens, teenagers, and young adults are constantly brousing Twitter and Instagram. Coyote Creek currently has a great Facebook page, but it is unlikely a youth will find this Facebook page by chance. We propose that by using the hashtag and tagline “Trash Karma” on Instagram and Twitter, we will attract youths to become more interested in the well being of Coyote Creek.

What isTrash Karma?

Therefore, with this #TrashKarma, youths can become engaged with the game of reading and sharing a time when they encountered trash karma or perhaps harmed their own trash karma. We then engage the audience further by asking them to submit their own #TrashConfessions and tell us about a time they harmed their trash karma through Twitter.

Now that youths have been drawn into the idea of Trash Karma, we can integrate the call for action. Do you need to restore your #TrashKarma? Here’s your opportunity: restore Coyote Creek.From here, we send our audience to the Creek Clean Up sign up page and to the traditional Coyote Creek Facebook page.

The idea behind this campaign is to attract attention. Sadly, most youths are turned off by the idea of picking up other people’s trash. Dramatic images of the damaged state of Coyote Creek is not always powerful to teens and young adults. In fact, photos of trash and the negative aspects of the creek will turn youths away. Attracting youths in a slightly less relevant way will draw them in and allow them to open their eyes towards the creek and the fact that it needs restoration. The beauty about social media is that something posted on Twitter or Instagram can then be linked to Facebook. One simple post can transcend across multiple platforms. Asking youths to hashtag #TrashKarma will increase curiosity. Once a viewer re-tweets or posts their own #TrashConfession or #TrashKarma story, hundreds of eyes will see that one post and the snowball effect will continue. Below you can see a sample of what an actual Trash Karma Twitter page would look like.

Trash Karma is like the traditional concept of karma. Drop your banana peel on the ground today, slip on a littered banana peel tomorrow...