Researching+Des-na-ons+

Shopping+for+Air+Travel/Hotels+

Planning+Trip+Ac-vi-es+ During+Trip+

50%!Hotel/Accommoda-on!info!

56%+Hotel/Accommoda-on!info!

58%+Ac-vi-es!to!do!

37%!Weather/Climate!

informa-on!

40%+Pictures/Images!

56%+Airfare!

37%+Restaurant!

informa-on/reviews!

33%+Restaurant!

informa-on/reviews!

39%+Ac-vi-es!to!do!

34%+Reviews/Ra-ngs!from!

other!travelers!

36%+Hotel/Accommoda-on!

info!

28%+Ac-vi-es!to!do!

38%+=!Reviews/ra-ngs!from!!!!!!!!!other!travelers!!37%+=!Weather/Climate!Informa-on!!33%+=!History/Culture!of!the!des-na-on!!32%+E+Length!of!-me!to!des-na-on!!32%+E+Restaurant!informa-on/reviews!

28%+=!Length!of!-me!to!des-na-on!25%+=!Pictures/Images!20%+=!Weather/Climate!informa-on!

35%!=!Weather/Climate!informa-on!34%+=!Pictures/Images!33%!=!Reviews/Ra-ngs!from!other!travelers!

21%!=!Hotel!Accommoda-on!info!16%!=!Pictures/Images!!16%!=!Airfare!16%+=+Local!Transporta-on!

Researching+Des-na-ons+

Shopping+for+Air+Travel/Hotels+

Planning+Trip+Ac-vi-es+ During+Trip+

50%!Hotel/Accommoda-on!info!

56%+Hotel/Accommoda-on!info!

58%+Ac-vi-es!to!do!

37%!Weather/Climate!

informa-on!

40%+Pictures/Images!

56%+Airfare!

37%+Restaurant!

informa-on/reviews!

33%+Restaurant!

informa-on/reviews!

39%+Ac-vi-es!to!do!

34%+Reviews/Ra-ngs!from!

other!travelers!

36%+Hotel/Accommoda-on!

info!

28%+Ac-vi-es!to!do!

38%+=!Reviews/ra-ngs!from!!!!!!!!!other!travelers!!37%+=!Weather/Climate!Informa-on!!33%+=!History/Culture!of!the!des-na-on!!32%+E+Length!of!-me!to!des-na-on!!32%+E+Restaurant!informa-on/reviews!

28%+=!Length!of!-me!to!des-na-on!25%+E+Pictures/Images+20%+=!Weather/Climate!informa-on!

35%!=!Weather/Climate!informa-on!34%+E+Pictures/Images+33%!=!Reviews/Ra-ngs!from!other!travelers!

21%!=!Hotel!Accommoda-on!info!16%!=!Pictures/Images!!16%!=!Airfare!16%+=+Local!Transporta-on!

Researching+Des-na-ons+

Shopping+for+Air+Travel/Hotels+

Planning+Trip+Ac-vi-es+ During+Trip+

50%!Hotel/Accommoda-on!info!

56%+Hotel/Accommoda-on!info!

58%+Ac-vi-es!to!do!

37%!Weather/Climate!

informa-on!

40%+Pictures/Images!

56%+Airfare!

37%+Restaurant!

informa-on/reviews!

33%+Restaurant!

informa-on/reviews!

39%+Ac-vi-es!to!do!

34%+Reviews/Ra-ngs!from!

other!travelers!

36%+Hotel/Accommoda-on!

info!

28%+Ac-vi-es!to!do!

38%+=!Reviews/ra-ngs!from!!!!!!!!!other!travelers!!37%+=!Weather/Climate!Informa-on!!33%+=!History/Culture!of!the!des-na-on!!32%+E+Length!of!-me!to!des-na-on!!32%+E+Restaurant!informa-on/reviews!

28%+=!Length!of!-me!to!des-na-on!25%+=!Pictures/Images!20%+=!Weather/Climate!informa-on!

35%!=!Weather/Climate!informa-on!34%+=!Pictures/Images!33%!=!Reviews/Ra-ngs!from!other!travelers!

21%!=!Hotel!Accommoda-on!info!16%!=!Pictures/Images!!16%!=!Airfare!16%+=+Local!Transporta-on!

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