Trend zoom step by step

hairstylist’s Guide

For trend conscious colorists.

ExperiencetheinspirationalFuturetecCollection

createdbytheinternationalCreativeTeamofZoom09.

02

Explore the fascinating fusion between the virtual and the real.

The GOLDWELL Futuretec Collection reflects visions of the future, underlining two very different

influences: virtual architecture and ecological involvement. The Futuretec Collection is about new ways

of thinking that are consequently revealed in two new trends with progressive designer looks.

The fusion of virtual worlds and reality creates a fascinating look inspired by modern technology and medieval spirituality. Vibrant colors

of silver-grey, pastel violet, ice blue and subtle metallic effects upgrade every hairstyle and add a mystical touch to the here and now.

The influence of virtual worlds is also expressed in metallic make-up and high tech clothing materials.

03

The ingenious mixture of an ecological statement with a cosmopolitan lifestyle reveals an unconventional urban look.

Modern natural shades, which are intensive and vivid, are inspired by Mother Earth. Characteristic colors are rich, earthy

browns, multi-dimensional copper and powdery sandalwood tones. These shades combine the desire for making a fashion

statement, while maintaining a natural appeal.

The color intensity of the make-up and the visionary design of the clothing express a connection with nature coupled with

a cosmopolitan style.

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In the Futuretec Collection – pure and virtual as well as authentic and natural color schemes have been used.

Virtualist

Color shades that have been especially designed for the Virtualist

trend show a high quality and pure, clear background foundation

color with virtual, translucent accents. Pastel color graduations of

smokey grey and progressive silver, soft violet tones through to ice

blue shimmers give blonde and brown backgrounds a mystical,

virtual haze with a new metallic touch.

Ecopolitan

A colorful, rich and yet natural color play made up of warm and

cool natural tones. Earthy brown, intensive gold, multi-dimensional

copper and sandalwood characterize this trend. The strong and

authentic background foundation color is portrayed by the skillful

placement of color details, especially developed for this trend. The

result is a combination of cosmopolitan style with

confident casualness and positive spirit.

05

The size and placement of the Eyelets is according to the desired effect,

individual head shape and the density of the hair. They can be:

• small to large

• single or multiple

• linked to form chains.

Slices1 are used throughout using single or multi-formula color schemes

inside the Eyelets with scalp-to-ends application and diffusion techniques.

Background Foundation: Strength and clarity are created by the background

foundation color in both worlds to create a platform and solid color

structure.

Virtualist: For the puristic, translucent yet bold look, the background

foundation color is clear and perfect. Textureless, unbroken surfaces and

flawlessly smooth, even results for highly reflective pure light or dark

backgrounds.

Ecopolitan: The background foundation color supports intense, textured

details that burst to the surface – rich, earthy platforms, intense and lush

in their naturalness giving forth harmonious accents.

Within the distinctly different worlds, an outstanding common theme reveals

itself reflecting:

• visionary architectural structures which are impacting buildings, furniture

and design today and into the future.

• progression from hard edges and sharp geometric shapes to harmonious,

natural curved forms.

The color concept utilizes curved, organic shapes as the basis for sectioning –

architectural eye-like windows (Eyelets) that open the color detailing.

Virtualist: The Eyelets combined with the color schemes, patterning and

slicing application method promote interior coloring and haze effects within

the organic styles.

Ecopolitan: The Eyelets expose and bring color texture to the outside

surface. High contrast of depth, light, bolder applications and powerful

nature inspired color schemes inside the Eyelets create pronounced

and dramatic color texture effects.

KEY DESIGN ELEMENTS:

sectioning: The Eyelets are intrinsic for all color designs and are positioned

strategically according to the haircut design and client‘s individual head

shape and features.

Eyelet sectioning is very easy and allows pre-planning the placement of the

color detailing. Eyelets are integral to create seamless, melting effects and

offer versatile and creative design options.

For more information about Zoom 09, we invite you to attend one

of the Trend Zoom seminars. Call your GOLDWELL Sales or

Education representative or your GOLDWELL hotline or visit

www.goldwell-northamerica.com for the latest news.

1 Back-to-back slicing is used throughout with either foil or papers. Thermal papers are recommended for Elumen services and techniques.

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sign your color:Both trend worlds allow you to create a wide range of sophisticated hair colors by integrating new and existing GOLDWELL shades and formulas together to achieve exceptional and innovative color results inspired by the latest trends.

New, especially developed trend shades for Topchic and Colorance and the new creative mixing recommendations for Elumen create extraordinary accents.

virtual mauve – 9PV

virtual silver – 8AS

metallic grey – 30 ml Elumen AB@9 + 30 ml Elumen Clear + 2 ml Elumen NA@2

metallic petrol – 2 ml Elumen Gn@all + 8 ml Elumen BB@all + 30 ml Elumen Clear

topchic and colorance:

Just like the luxurious high tech fabrics and the metallic make-up of the virtually

pure trend, these shades also seem to come from another world: pastel tones

with futuristic effects invite you to indulge in a virtual world.

A pastel virtual mauve and a progressive virtual silver create an outstanding aura.

Elumen:

The mixing recommendations for the extraordinary reflections of metallic grey

and metallic petrol, which were specifically created for the trend world, match

the cool and visionary Virtualist perfectly.

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Elumen:

A lively orange rush mixing recommendation attracts attention and combines

high tech and nature in perfect harmony.

topchic and colorance:

The connection with nature and the authenticity of this trend fascinates through

natural and rich colors. The new shades in modern, intensive gold and unique

sandalwood tones are perfect for a creative, yet natural look.

Rich genuine gold and powdery genuine rose convey an enlightened mood to a

cosmopolitan yet nature-based world.

genuine gold – 8GG

orange rush – 35 ml Elumen BK@9 + 5 ml Elumen GK@all

genuine rose – 8RP

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The Futuretec Collection shows the perfect interplay between color and cut.

The key to this concept, inspired by armors and helmets is clear,

round forms – precise, compact, perfectly smooth and polished.

Important characteristics are:

• individual, disconnected sections

• round, organic silhouettes with architectural geometric exteriors.

The color concept, color schemes and techniques underline and support

these compact and marvelous styles.

These styles reflect the naturalness and texture in a dynamic movement. Focus is

on customized, individual styles created through a newly-developed, graduated

cutting technique – the 70/30 cutting method.

This technique involves the point-cut-technique. Point-cut 70% of the hair in one

section and leave the remaining 30% of the hair the same length in the same sec-

tion. This ratio can also be reversed where 30% of the hair is cut much shorter and

70% is only cut slightly.

09

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Mario Krankl, Ilze Eglite, Sascha Haseloff, Cindy Hudson, Pawel Sztork, Agnes Westerman.

The Trend Zoom 2009 collection was created for the first time by GOLDWELL‘s

Trend Zoom 09 Master Team together with last year‘s Color Challenge Winner Team.

All stylists greatly appreciated this inspirational experience and learned a lot from

each other! To create a global collection for a well-known international hairdressing

brand enabled them to grow and develop.

“I learned to think globally,” said Ilze Eglite, a winner from Latvia.

“I never realized you have to plan every detail at such a complex photo shoot,”

said Cindy Hudson, winner from Canada.

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trEnd Zoom 09 mastEr tEam:

The Master team consists of internationally successful stylists that have success-

fully worked with GOLDWELL on the Trend Zoom project in the past and who all

have their own areas of special technical expertise.

agnes Westerman from the Netherlands –

winner of the Elumen award many times, works

in a high profile salon – she is a highly creative

color icon and educator, offering innovative and

practical concepts.

sascha Haseloff from Germany – selected for

his creativity and technical cutting ability which

he shares through training throughout Europe

and works in the inspiring and trendsetting city

of Berlin.

mario Krankl from Austria – a World Champion

Hairdresser, Mario is a well-known international

hairstylist for photo shoots, TV productions and

catwalk shows.

trEnd Zoom color cHallEngE WinnEr tEam:

The members of the winning team of the Trend Zoom Color Challenge 2007

are from various countries.

ilze Eglite from Latvia – a salon owner who

trains as a freelance educator for GOLDWELL –

Ilze is the winner of the partner category for her

outstanding creative color talent.

cindy Hudson from Canada – working as a

colorist, she just recently began working with

GOLDWELL color products. Cindy was inspired

by the Trend Zoom collection and is the winner

of the creative category.

pawel sztork from Poland – a creative salon

owner from Poland demonstrated his specialist

color skills and is the winner of the Elumen

category.

1 1

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barbora

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3

1

2

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target shade:Pastel-colored, virtual mauve and natural light blonde details shimmer through the puristic blonde background foundation.

Use the classic cross parting and apply formula (a) Topchic 11N to pre-lighten the re-growth throughout. Start at the back of the head first (darkest part) and process for 45 minutes without heat; when 10-15 minutes remain, apply remaining color to the fine hair around the hairline.

Rinse and shampoo with Colorglow[IQ] Color Cleanse SHAMPOO, and evenly dry.

sectioning and color application

Formulas:

Formula (a)50 ml 9% (30 vol) Topchic Lotion +25 ml Topchic 11N

Formula (b)30 ml Colorance Lotion +10 ml Colorance 9 PV +5 ml Colorance Clear

Formula (c)40 ml Colorance Intensive Lotion +15 ml Colorance 9BN +5 ml Colorance GG Mix

Background Foundation:Formula (d)40 ml Colorance Lotion +20 ml Colorance 10GN

Note: Adjust quantities according to need.

Section a triangle shaped fringe starting and finishing at the recession areas, extending to the highest point of the head, clip away. Divide the front from the back vertically from ear to ear. Using upward curving partings, section the nape from ear to ear around the head. Make a second curved parting approx. 1-2 inches parallel above.

sectioning:3 Eyelets.

placement:Slices are placed horizontally for Eylets 2 and 3, and diagonally for Eyelet 1.

natural Base shade: 8NA

Existing shade: Level 10, highlighted

2 2

3

4

3

4

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66

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Section the Eyelets (1 to 3) as shown in the diagram. Start in the center back section, cut an upward curved guideline with the longest points behind the ears. Graduate the hair in this section by elevating very slightly to the guideline. Clean up the hairline.

Start in Eyelet 1 using the back-to-back foiling technique. Slice slightly diagonally and apply alternating formulas (b) Colorance 9PV + Colorance Clear and (c) Colorance 9BN + GG Mix.

In Eyelet 2 proceed to apply alternating formulas (b) Colorance 9PV + Colorance Clear and (c) Colorance 9BN + GG Mix in the same way as done in step 3.

Cut the hair of section above by directing to the guideline to create a soft bob-line, elevating only slight-ly. Connect the sides allowing the curvatureto become longer at the front.

Adjust all hair at the back and sides to the curved guideline shape. The elevation determines the amount of graduation.

Blow-dry completely. Take fine sections and cut the fringe into an organic, asymmetric shape. Start at eye-level and continue longer at the side. Do not connect the long end with the side. Then start with a vertical section at the back to connect the graduation, work parallel to the head shape radiating around the head and pivoting from the top of the head.

Repeat the alternating pattern in Eyelet 3. Place a connecting slice between Eyelet 1 and 3 and apply formula (b) Colorance 9PV + Colorance Clear to it.

Finally connect the length at the back with the fringe. Work from the shortest to the longest point at the front. Work all sections by radiating and pivoting from the top of the head and over-direct all sections to the short guideline maintaining length and asymmetrical shape. Cross check.

Apply the background foundation formula (d) Colorance 10GN to the rest of the hair. Process for 20 minutes without heat. Rinse and shampoo with Colorglow[IQ] Color Cleanse SHAMPOO. For the optimum finish apply Colorglow[IQ] Color Finish SERUM Full Blonde.

For the optimum styling result the creative team recommends Barbora use GOLDWELL Styling Flat Marvel and Spun Shine.

Scalp

Mid-lengths

Ends

b c b c

1 1

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IngvIld12

3

1

2

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target shade:A fusion of hazy, virtual silver and metallic grey accents merge within a pure, light blonde foun-dation background.

Section the Eyelets (1 to 4) as shown in the diagram before the application.

Formulas:

Formula (a)30 ml Elumen AB@9 +30 ml Elumen Clear +2 ml Elumen NA@2

Formula (b)30 ml 6% (20 vol) Topchic Lotion +30 ml Topchic 8AS

Background Foundation:Formula (c) 40 ml 9% (30 vol) Topchic Lotion +25 ml Topchic 10A +15 ml Blonding Cream Ash

Formula (d) 30 ml 6% (20 vol) Topchic Lotion +30 ml Topchic 10P


Define the fringe in a curved shape running from recession to recession. Divide and clip the hair away at the front of the ears.

sectioning:4 Eyelets including 3 small and 1 large.

placement:Horizontal slices inside the Eyelets.

natural Base shade: 8N

Existing shade: Virgin sunlightened hair up to level 10


2 2

3

4

3

4

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Start at the back of the head and apply the two background foundation formulas (c) Topchic 10A + Blonding Cream Ash and (d) Topchic 10P as follows:

Create layers at the back of the head by graduating vertically. The shortest point of the graduation is at the highest point of the head. Radiate all sections by pivoting off the top of the head and cutting parallel to the curve of the head shape.

Start with Eyelet 1 using the back-to-back foiling technique, slicing horizontally and apply formulas (a) Elumen AB@9 + Elumen Clear + NA@2, (b) Topchic 8AS, (c) Topchic 10A + Blonding Cream Ash and (d) Topchic 10P as follows:

Repeat the pattern until Eyelet 1 is completed.

Proceed in the front with Eyelet 2 in the same way as in step 3.

Blow-dry the fringe using a comb. Sub-section the fringe using approx. 1/2 inch sections parallel to the hairline. Divide with a center part. Starting from the corner of the eye, cut following the natural arch to the bridge of the nose. Repeat on other side.

Blow-dry the sides and create another concave line using the side of the mouth as the guide. Leave the sides disconnected from the back and the fringe.

Determine the final length using the deep-point-cutting technique. Cross check.

Repeat the procedure for Eyelets 3 and 4.

Process for 30 minutes without heat. Rinse and shampoo with Colorglow[IQ] Color Cleanse SHAMPOO. For the optimum finish apply Colorglow[IQ] Color Finish SERUM Full Blonde.

tip: To balance different structures for an even color result, from scalp to ends, apply Colorglow[IQ] Structure EQUALIZER to each section before applying the color.

For the optimum styling result the creative team recommends Ingvild use GOLDWELL Styling Flat Marvel and Spun Shine.

Scalp

Mid-lengths

Ends

c

d

Scalp

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a bc

d

a bc

d

1 1

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hauke1

1


target shade:Intriguing virtual silver details reflect through a matte, puristic brown background foundation.

Section one Eyelet as shown in the diagram.

Formulas:

Formula (a)15 ml 6% (20 vol) Topchic Lotion +15 ml Topchic 8AS

Background Foundation:Formula (b)40 ml 6% (20 vol) Topchic Lotion +35 ml Topchic 5A +5 ml Topchic A Mix


Section the crown from recession to recession with a curved parting.

sectioning:1 Eyelet with extended ends.

placement:Horizontal slices inside the Eyelet with single, diagonal extensions sliced outside at each side.


Existing shade: Virgin hair

2 2

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4

3

4

5

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Start in the Eyelet using the back-to-back foiling technique and apply the background foundation formula (b) Topchic 5A + A Mix and formula (a) Topchic 8AS:

Repeat the alternating pattern until the Eyelet is completed.

Start with a vertical section at the back and cut a uniform layer.

Extend the ends of the Eyelet using single slices (see diagram). Use formula (b) Topchic 5A + A Mix for the re-growth and formula (a) Topchic 8AS for mid-lengths and ends as done before.

Apply background foundation formula (b) Topchic 5A + A Mix to the rest of the hair. Process for 30 minutes without heat (20 minutes with heat).

Rinse and shampoo with Colorglow[IQ] Color Cleanse SHAMPOO. For the optimum finish apply Colorglow[IQ] Color Finish SERUM Color.

Section vertically, work around the back and continue towards the sides. Clean up the hair line.

Connect the shortest point at the back with the longest point of the fringe. Work all remaining sections from the shortest point towards the front in radiating sections pivoting from the top of the head.

Blow-dry the fringe and cut the fringe length blunt on to the skin. Point cut to slightly soften this line and create texture.

For the optimum styling result the creative team recommends Hauke use GOLDWELL Styling Flat Marvel and Spun Shine.

Scalp

Mid-lengths

Ends

b

b

b

ab

a

1 1

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ruby

3

2

1

1 3

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target shade:Powdery genuine rose and pastel pearl blonde flow out of a warm, gold brown background foundation.

Section the hair into three equally sized Eyelets as shown in the diagram.

Formulas:

Formula (a)40 ml 9% (30 vol) Topchic Lotion + 15 ml Oxycur Platin Highlighting Cream +1 sachet Oxycur Platin Highlighting Booster

Formula (b)30 ml Colorance Lotion +15 ml Colorance 8RP

Formula (c)30 ml Colorance Lotion +10 ml Colorance 10P + 5 ml Colorance 8B

Background Foundation:Formula (d)60 ml Colorance Lotion +30 ml Colorance 5BG


Define a round section from the middle of the crown to the occipital bone and secure with a clip.

sectioning:3 large Eyelets.

placement:Diagonal and horizontal slices inside the Eyelets.

natural Base shade: 5N – 6N

Existing shade: Colored mid-lengths and ends: 5B – 6B

2 2

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5

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6

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Start in Eyelet 1 using the back-to-back foiling tech-nique and apply formula (d) Colorance 5BG at the scalp and formula (a) Oxycur Platin Highlights for the mid-lengths and ends.

Repeat until Eyelet 1 is completed.

Determine the length in the nape using the point-cutting technique.

Apply formulas in Eyelet 2 as done in Eyelet 1.

Apply the background foundation formula (d) Colorance 5BG to the rest of the hair.

Process for 20 minutes without heat. Rinse and shampoo with Colorglow[IQ] Color Cleanse SHAMPOO.

Following this guideline proceed around the head slightly increasing the elevation at the sides for more softness.

Section the center back vertically to define the graduation and proceed to the sides gradually shifting from vertical to diagonal sectioning for softness and length.

Next, blow-dry the perimeter into the natural fall.

Create disconnection by working through the rest of the hair with the 70/30 technique. Here, the hair lengths of the front and back serve as the basis for the 70% and the rest (30%) remains longer and disconnected.

For the optimum styling result the creative team recommends Ruby use GOLDWELL Styling Nice Balance.

Complete the front Eyelet 3 in the same manner.

Remove excess moisture and resection the hair as shown in the diagram. Apply Colorglow[IQ] Structure EQUALIZER to the pre-lightened hair in all three Eyelets.

Start in Eyelet 1 with diagonal slices using the back-to-back foiling technique and apply alternating formulas (c) Colorance 10P + 8B and (b) Colorance 8RP to the pre-lightened sections only.

Scalp

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Ends

no color

bc

no color no color no color no color no color

b c b b

Repeat this pattern for Eyelets 2 and 3.

Process for 20 minutes without heat. Rinse and apply Colorglow[IQ] Color Finish SERUM Highlights for the optimum finish.

Personalize the crown with the point-cutting technique for more softness.

1 1

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julIa

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target shade:Orange rush color design integrated into a copper gold background foundation.

Section the hair in four Eyelets (1 to 4) as shown in the diagram.

Formulas:

Formula (a)35 ml Elumen BK@9 +5 ml Elumen GK@all

Formula (b)30 ml 3% (10 vol) Topchic Lotion +10 ml Topchic 6KR +20 ml Topchic 7KR

Background Foundation:Formula (c)40 ml 9% (30 vol) Topchic Lotion +35 ml Topchic 9KG +5 ml Topchic KK Mix

Formula (d)60 ml Colorance Intensive Lotion +25 ml Colorance 9KG + 5 ml Colorance KK Mix


To separate the front, section the part over the top of the head in the front of the ears. Depending on the hair density, the second section starts approx. 3/4-1 inch above the ears over the occipital bone. Clip sections away.

sectioning:4 asymmetrical placed Eyelets.

placement:Diagonal slices inside the Eyelets.

natural Base shade: 7N

Existing shade: Colored mid-lengths and ends: 8GB – 9G

2 2

5

3

3

4

6

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Start in Eyelet 1 using the back-to-back foiling technique. Slice slightly diagonal and apply formulas (a) Elumen BK@9 + GK@all, (b) Topchic 6KR + 7KR, (c) Topchic 9KG + KK Mix and (d) Colorance 9KG + KK Mix in alternating slices:

Determine the perimeter length at the back using the deep-point-cutting technique.

Finish the color application using the background foundation formula (c) Topchic 9KG + KK Mix at the scalp and (d) Colorance 9KG + KK Mix for mid-lengths and ends.

Process for 30 minutes without heat (20 minutes with heat).

Rinse and shampoo with Colorglow[IQ] Color Cleanse SHAMPOO. For the optimum finish apply Colorglow[IQ] Color Finish SERUM Color.

Proceed in the back with Eyelet 2 applying formulas (a) Elumen BK@9 + GK@all, (b) Topchic 6KR + 7KR, (c) Topchic 9KG + KK Mix and (d) Colorance 9KG + KK Mix in the same pattern as done instep 2.

Define a vertical uniform layer in the nape and work parallel around the head towards the ears. Slightly over-direct the sides towards the back to prevent the front becoming too short.

Determine the length of the fringe by using the deep-point-cutting technique.

Clip away all cut sections. Cut the remaining hair on the crown using the 70/30 cutting technique. Take fine sections and cut 70% of the hair in approximately a third of the length. The remaining hair (30%) is longer and disconnected.

For the optimum styling result the creative team recommends Julia use GOLDWELL Styling Hot Darling and Move Control.

Complete Eyelets 3 and 4 in the same way.

Determine the side lengths by connecting the fringe with the longer perimeter lengths at the back. Slightly graduate the fringe using the point-cutting technique.

Scalp

Mid-lengths

Ends

c

ad

c c c c c

b d a b

Repeat the alternating pattern until Eyelet 1 is completed.

1 1

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fryderyk1b

1a

2b

2a

3b

3a

4b

4a

1b

1a

2b

2a

3b3a


target shade:Urban gold textured details break through the field of this muted, light brown background foundation.

Create the first chain of four Eyelets (1a to 4a) as shown in the diagram.

Formulas:

Formula (a)20 ml 6% (20 vol) Topchic Lotion +20 ml Topchic 8GG

Background Foundation:Formula (b) 50 ml Colorance Intensive Lotion +20 ml Colorance 6SB +5 ml Colorance GG Mix


Separate the fringe in a curved shape starting and ending at the recession areas running to the crown. Place the second section, in a round shape at the back, starting approx. 3/4 inch above the occipital bone.

sectioning:2 parallel chains of Eyelets.

placement:Single parallel slices placed in each corner of the Eyelet.


Existing shade: Virgin hair

2 2

3 3

4

5

4

5

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Start in Eyelet 1a with single diagonal slices inside and at each end of the Eyelet. Apply background foundation formula (b) Colorance 6SB + GG Mix to the scalp and formula (a) Topchic 8GG to mid-lengths and ends.

Finish Eyelets 2a – 4a in the same manner.

Cut the first section in the 70/30 cutting technique. Start vertically in the neck area and gradually shift to diagonal sectioning in the sides. Use the 70/30 technique on both sides and work parallel to the head shape.

Create a second chain of four Eyelets (1b to 4b) approx. 1/2-3/4 inch parallel to and behind the first chain.

Clip away the hair between both Eyelet chains.

Cut the back section with the 70/30 technique. Start at the center and cut parallel to the head shape. Continue this cutting technique by traveling around the head and pivoting from the top of the head.

Determine the length of the fringe using the point-cutting technique.

Connect the fringe with the shortest point of the back while using the 70/30 cutting technique, keeping volume in the fringe area. Cross check.

For the optimum styling result the creative team recommends Fryderyk use GOLDWELL Styling Unlimitor.

Proceed with Eyelet 1b in the same slicing pattern as before applying formula (b) Colorance 6SB + GG Mix to the roots and formula (a) Topchic 8GG to mid-lengths and ends.

Finish Eyelets 2b – 4b in the same manner.

Apply background foundation formula (b) Colorance 6SB + GG Mix throughout the rest of the hair. Process for 25 minutes without heat (15-20 minutes with heat). Rinse, shampoo and condition with Colorglow[IQ] Color Finish SERUM Color.

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Do you want to put your signature on the next Trend Zoom Collection? Then apply and participate in the Color Challenge.

All the international winners become members of the next Trend Zoom Creative Team.

Order your briefing materials at www.goldwell-northamerica.com or contact 800-333-2442 (for the USA) or 800-387-3873 (for Canada).

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