Embed Size (px)
Citation preview
MetroStar Systems PUBLIC
Twitter 101 @Zonozi#MSSTwitterTips11/17/2013
© Copyright 2013 MetroStar Systems Inc.
MetroStar Systems PUBLIC 2
Welcome• Tweet me: @Zonozi• Live Tweet! Use
#MSSTwitterTips
• Social Media & Startup Geek• Psych B.S., M.A. Culture
Communication & Technology• Social Strategist with MetroStar &
Zoomph since March 2012• I build powerful relationships
between people and brands
MetroStar Systems PUBLIC 3
Agenda• Twitter• Why Tweet• Basics & How to• Twitter Tips &
Tricks• The Art of Tweeting• Corporate
Responsibilities
MetroStar Systems PUBLIC 4
Times have changed
• Mobile first• Attention is
limited• Communication
is instant
MetroStar Systems PUBLIC 5
TWITTER!
MetroStar Systems PUBLIC 6
Connect with People
via twitter.com 11/17/2013
MetroStar Systems PUBLIC 7
The most shared Tweet of 2012
Powerful Tool
MetroStar Systems PUBLIC 8
About Twitter
via twitter.com 11/17/2013
MetroStar Systems PUBLIC 9
Short but Powerful
• Tweets = Short
posts• Tweets can be 140
characters – Avg. Tweet ~ 60
characters
MetroStar Systems PUBLIC 10
@Say My NameYour @username is your unique identity on Twitter. People use your @username to mention you in Tweets and to send you messages.
MetroStar Systems PUBLIC 11
#No, not pound sign.A hashtag is any word or phrase with the # symbol immediately in front of it. This symbol turns the word into a link.Makes it easier to find and follow a conversation about that topic.
MetroStar Systems PUBLIC 12
RetweetsRetweet worthy• You can pass along
someone’s Tweet by clicking the Retweet icon.
• Retweeting is a lot like forwarding an email — you’ll send along someone else’s Tweet to all of your followers.
MetroStar Systems PUBLIC 13
Types of Retweets
• RT @Zonozi: Example number 1
• “@ Zonozi: Example number 2” cool
• Example number 3 via @Zonozi
• MT @Zonozi: Ex. Number 4
MetroStar Systems PUBLIC 14
Tips – If You Build It…• Do not use all
140 characters– Leave room for
people to Retweet and more people will Retweet.
MetroStar Systems PUBLIC 15
Tips – Easy On The #• #Do #not #hashtag
#every #single #word #how #annoying #does #this #look?
• 2 hashtags then stop
• Don’t use general ones
MetroStar Systems PUBLIC 16
Tips – Get Shorty• Use hyperlink shorteners (bit.ly) • Track that data• More space
MetroStar Systems PUBLIC 17
More Tips – INTERACT!
• Retweet other people
• Reply to strangers (it’s okay)
MetroStar Systems PUBLIC 18
Be Yourself• Show some
freakin’ personality
• Stand out!!!!
MetroStar Systems PUBLIC 19
Tips – Do It Up• Tweet multiple times a
day, spaced out– Ask yourself, would
anyone care about this besides me?
MetroStar Systems PUBLIC 20
Tweet Like a Boss• Use Zoomph, – know your influencers– influencer marketing =
turbo-boost
• Desktop? Use Tweetdeck– it’s Twitter for Pros
• Phone? Use Tweetbot
MetroStar Systems PUBLIC 21
Don’t Speak the Wrong Language
• Avoid Hootsuite– It allows you to
be lazy– Each platform is
a different language
MetroStar Systems PUBLIC
@ZonoziSocial Media [email protected] Amir Zonozi
#Thx
V–0213© Copyright 2013 MetroStar Systems Inc.
