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Twi$er101forExecs
anintroduc5ontotwi$er
TraceyJohnston|@AceyJohnston|commcommentry.com May2016
Whatwe’llcover• Whatistwi$er?
• Ourorganisa5onontwi$er
• Why?-valueoftwi$erforexecu5ves• How?• Let’sdoit
TraceyJohnston|@AceyJohnston|commcommentry.com May2016
Whatistwi$er?
• 10yearsold• Postandreadmessagesof≤140characters• 310millionmonthlyac5veusers• 83%aremobileusers• 2.8millionmonthlyac5veusersinAustralia
Source:twi$er.comandsocialmedianews.com.au
TraceyJohnston|@AceyJohnston|commcommentry.com May2016
Why?• Whereisyouraudience?
• Tellastory,shareideas• AccesstotheideasofexpertsforFREE• Create/par5cipateinacommunityofprac5ce• Strengthenrela5onshipswithyouraudience/
community• Stayinformedinreal5me• Modelposi5vecommunica5onskills• Askillandchannelforyourpersonalbrand
TraceyJohnston|@AceyJohnston|commcommentry.com May2016
Risks
• Sameprinciplesasface-to-face• Beprofessional• Noran5ng• Nopersonala$acksoraggression• Nothingyoucan’tbackupwithevidence• BEPROFESSIONAL!
TraceyJohnston|@AceyJohnston|commcommentry.com May2016
twi$erbasics• Profilesetup• Whotofollow• Howtotweet• #hashtagsand@usernames• @reply,@usernameand.@username• Lingo–RT,MT,ICYMI,ping,TY,HT• Lists• Directmessages• Whentotweet
TraceyJohnston|@AceyJohnston|commcommentry.com May2016
What to tweet
• Engagingcontent• Bevisual• Beauthen5c• Beoriginal• Steerclearof‘Iamhere’‘I’mea5ng’‘my
officetoday’…unlessyoucanaddvalue• Quotetweets–addyourowncomment
TraceyJohnston|@AceyJohnston|commcommentry.com May2016
Overtoyou
• Icanhelp• One-on-one• Watchforawhilethenjumpin• Contentstarters• S5ckwithwhatyouknowatfirst
TraceyJohnston|@AceyJohnston|commcommentry.com May2016
ThankYou!
TraceyJohnston|@AceyJohnston|commcommentry.com May2016