Two simple approaches to writing a great blog post

There are many ways to write a blog post that willattract clients, but I’m going to share two methodsthat are used most often.

THE ORGANIZED APPROACH

With this method of writing blog posts, the title iswritten first. This sets the tone for the post andprovides the overall idea. Some writers are very

organized in their thinking from the beginning and will get it on paper in an orderly fashion.

1. Write the Title. People think about what they want to write and give it a title to start. Oftenthey come up with a bunch of options and then select the one that seems most likely to attractclients.

2. Outline the Main Points. Next, quickly jot down the main points you plan to make and anyrelated supporting points. Make sure these points are in logical order.

3. Write the Post. The last step is to write the post, putting the “meat on the bones” of youridea. Good content is still king on the web.

THE FREE-FLOWING APPROACH

Derek and I tend to have a more “free-flowing” approach to article writing. I might not knowwhat the headline should be right away, but I start with an idea to see where it goes. Thisapproach works very well for me.

1. Get Your Thoughts Down. When I first start writing an article, I just want to get my thoughtsinto a document. I’m in the flow of the idea and don’t worry about the headline or anythingelse at this point.

2. Read it Over. When I’m done writing, I read through the post again. This is when the gist ofthe article becomes clear and what I am trying to say solidifies for me. I also do any neededediting at this stage.

3. Write the Headline. For me, it’s easier to write a good headline after I finish writing the post.I will get creative and find an interesting way to write a title that is compelling so it will attractclients.

Regardless of which method you use, your headline is what attracts people to your postonline. I strive to create a headline that is catchy and kind of juicy to get people’s attention. Iwant them to think, “Wow, that’s interesting to me. I want to read that.”

The headline captures the attention of people in their search results. But, the content sharesyour brilliance and knowledge. This helps prospects get to know, like, and trust you so theywant to follow you and become part of your community.

Your Client Attraction AssignmentIf you tend to write one way, it can be a valuable experiment to try another approach. Younever know what might work better than what you are currently doing. The free-flowingapproach gives you the opportunity to explore topics even though you aren’t exactly sure whatyou want to say.

Another great exercise is to write 20 headlines for the same topic to get your creative juicesflowing. You can pick the best one or you can write a series of posts with different headlines,finding a unique angle for each one.

Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System,the proven step-by-step program that shows you exactly how to attract more clients, in recordtime...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing &success mindset articles on attracting more high-paying clients and dramatically increasing yourincome, visit http://attractclients.com