- In Vietnam, Tea bag is not the only choice especially the Youth.

- However, in recent years, Tea bag is being used increasingly

because it’s convenience and has variety of products.

THEREFORE, Tea bag’s expected to be the drinking trend in Vietnam

this year.

LIVE LIFE THE POSITIVE WAY!

BE AWAKE TO WHAT REALLY MATTER

20 – 25 y/o, Who just apply for a first

job, live in city and have an ability

to solve any problem.

They have positive thinking, but by

some ostacles in work and life, they

usually live under pressure and have

stressful moments that need to be

relaxed.

Firstjobbers have positive & can-do attitude but

they usually have mental troubles

They wanna take a break far away from their

work space

Because it makes them think clearly and get

back to work more efficiently

To me, taking a break while

having metal troubles with my

first work is a strengthening-

positive-mind step to help me

work and have a better liveTo them, taking a break is not an escaping, it’s a

strengthening-positive-mind step help them work

and live their life better

Make Lipton Tea Bag their mental friend while they are taking a break out of work or

mental troubles they usually meet & change their drinking behaviour to Tea Bag

Raise awareness about the

message and teasing for toolkit

and lipton promotion program

Launching Lipton Toolkit and

engage with TA to create product

experience & promote for Toolkit

It’s OK to take a break Bring back your Positive Mind

KOLs’ clips

PR Online

Promotion & Activation

Social Activities

Fanpage

PR Online & Online Ads

Hot Pages & KOLs

Fanpage & PR Online

Activation CVS, supermarket, mall

Typical toolkit for tea bag product

Have Milk & Sugar tray to bring along with

the bottle when go to work

Promotion toolkit go along with Lipton tea bag package

Have tea bag tray holder inside the bottle

and a magical button, when pressing it, the

tray will fall into boiled water

Demo design for Lipton Bottle

Raise awareness about the

message and teasing for toolkit

and lipton promotion program

Launching Lipton Toolkit and

engage with TA to create product

experience & promote for Toolkit

It’s OK to take a break Bring back your Positive Mind

KOLs’ clips

PR Online

Promotion & Activation

Social Activities

Fanpage

PR Online & Online Ads

Hot Pages & KOLs

Fanpage & PR Online

Activation CVS, supermarket, mall

The story of a guy, who is first jobber and is not be able to deal with lots of stressful problems

He gets tired and stressfull

because he has to be

adapted a lot of imformation.

Problem with his job, which

makes him sometimes wanna

disapper from work

Once, boss make him do more

work than ever, he stand up

and go to the kitchen, wishing

he can pause everything for a

while, then he find a strange

bottle in the table.

There is a sticknote with the

words “Just Pause” on it, he

click the strange button on

the cap, suddenly everything

stop, his colleagues, his boss.

The story of a guy, who is first jobber and is not be able to deal with lots of stressful problems

He do things he never done

before, tease his boss, ran out

to jump on a pool, dance in

the office with the strange

bottle in his hand.

After drink all the tea bottle,

everything get back to

normal, he’s happy and get

back to work also, but work

more efficient than ever, with

the strange bottle in his table.

He feel weird, open the cap,

it’s Lipton tea bag, he take a

gulp and feeling refreshing

than ever, he jump out of the

kitchen and sing.

KOLs make funny clips copy the viral clip idea of Pause button to raise awareness

Someone throw a remote control to her hand,

she press the “Pause” botton and start YOLO

After the weird & funny things she’ve done, she

get back to work positively again

Dong Nhi is woring hard and want to disapper

BELOW THE LINE

Launching Toolkit with

promotions & activations

in Supermarket &

Convenience store.

Online ads drive users

experiences new ways to

“pause” and take a break

Give away Lipton Full

package include Tea Bag

product & bottle

Register to Big Event

promoting for

Lipton Tea Bag

Big Activation – Tea Sliding & Dipping Challenge

Build a big version of

bottle in public with the

construction of an small

water park

Make users experience refreshing moment & try product with the

chance to win an interesting award – Lipton Space membership

Users will climb up to the lit of big bottle

and jump down the water slide built in

the holder tray inside the bottle to fall

into the water pool in the bottom

They will checkin after that exciting

experience and post on social with

feeling status & hastag

#liptonbringbackyourpositive

A winner will be

chosen everyday

among the ones

post validated

status & given

Lipton Space

award

Big Activation – Activation Demo

Water slide

Water pool

Big Activation – Lipton Space Membership Award

Membership of 3

months free access

to a dream working

space anytime with

pool, tea break

and VR game when

getting stress

Key Idea & supporting tactics relationship

TVC

KOLs Teasing Clips

Launching toolkit

Promote & Activation

Pr Online & Online

Ads

Big Activation

Social Activity

Lipton Space

membership award