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Recap for integrated marketing campaign designed to grow social media fan base and increase engagement
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Service ElectricFACEBOOK LIKE CAMPAIGN RECAP
NATALIE ORCUTT, DIGITAL SALES MANAGER
APRIL 9, 2014
Integrated Marketing Campaign
Campaign Goal◦ Boost SECTV social media presence with an on-air and online media
campaign
Concept◦ Facebook users register to win the Ultimate Opening Day Experience at the
Lehigh Valley Iron Pigs’ home opener with great prizes including◦ 4 premium tickets the home opener◦ Throw the first pitch of the season◦ Iron Pigs Jersey and T-shirt◦ $50 food/bev credit
On-Air Promotion Rick Michael’s endorsement promoting the Ultimate Opening Day Experience contest
◦ Audio link: https://soundcloud.com/99-9-the-hawk/service-electric-ultimate
Online/Social Media Promotion
Prominent, above-the-fold placement on all station websites with links to contest
◦ Total impressions: 10,373
Posts on all station social media pages
◦ Unique impressions (station pages): 1,883
◦ Unique impressions (SECTV page): 40,000+
Other Media
Entry Page
Share Feature
Page Tab
Entry Stats
SECTV Likes
SECTV Likes, cont.
SECTV Likes, cont.
SECTV Facebook Reach
Page Engagement
