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Understand Vietnamese youth in depth
This slideshow is from a presentation at the M2 Marketing & Media events in Ho Chi Minh City, Vietnam organized by ITV-Asia.com and VietnamBusiness.TV
To see videos from the events, interviews with speakers andto get information on upcoming M2 - Marketing & Media Network events
Please visit VietnamBusiness.TV
1997 – 2000: System Engineer
Profile: Kengo Kurokawa
Years of experience in global marketing + system engineering
2001 – 2002: Sales Engineer
2002 – 2012
• Project Manager
• Global Marketing Assistant
General Manager
(UK, US, S’pore)
2012 – 2013: Global Marketing
2014 – : Founder / CEO
Work as big
Research
Clients
Please visit VietnamBusiness.TVfor business videos, news and research
Q&Me is the market research to understand Vietnam
consumers handy and affordably
https://qandme.net
Please visit VietnamBusiness.TVfor business videos, news and research
What Q&Me aims at
Expensive Slow Low quality
Q&Me provides research more casually with the full use of
online. Make research more casual and affordable
Affordable
Half the cost
Quick
Deliver the survey results
within 3 days
Not low quality
Flexible analysis via
online tools
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Market research gives you hints to understand market in depth
Please visit VietnamBusiness.TVfor business videos, news and research
36% single female ladies goes
to office without make-ups
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66% workers in 20’s have taken a
side-job in the past 12 months
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4% of Vietnamese have tattoos(among 20-39)
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Understand the lives of Vietnamese youth
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University activities
18 19 18 16
12 13 13 12
9 8 9 9
10 10 10 10
10 11 10 11
9 8 8 9
10 12 10 11
0
10
20
30
40
50
60
70
80
90
1st year 2nd year 3rd year 4th andmore
Obviously, Vietnamese studies harder than Japanese..
18 18
13 13
9 10
10 11
11 11
9 9
10 12
0
10
20
30
40
50
60
70
80
90
HCM Hanoi
Go out with friends
Club activites
Part-time jobs
Non-school studies
Report
Homework etc
School classes
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Student monthly spending
585,000
780,000
803,000
362,000
270,000
220,000
257,000
166,000
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
Send back money
Entertainment
Telecommunication
Transportation
Fashion
Food
Study
Housing
Not so much spare money to spend…
3,444,000
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Internet and Facebook connections
2% 2%
6%
11%
13%
17%16%
17% 17%
10%
19%
23%
16%
11%
7%
3%
6% 5%
0%
5%
10%
15%
20%
25%
< 30minutes
30 - 1hour
1 - 2hours
2 - 3hours
3 - 4hours
4 - 5hours
5 - 6hours
6 - 8hours
> 8hours
Internet Facebook
48% use Facebook more than 2 hours / day
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Popular web services
90%79%
66%
45%37%
30% 27% 20% 18% 15% 11% 10% 9% 8% 5%
5%
9%
11%
18%20%
22%16%
18%13% 20%
15%8% 13% 15%
9%
0%10%20%30%40%50%60%70%80%90%
100%
Use Installed but not used
Facebook dominant popularity
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Average number of Facebook Friends
493
Those who make FB friends with strangers
33%Please visit VietnamBusiness.TV
for business videos, news and research
88% male has accepted my friends request…
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What device do you have?
73% 65% 16%
43% 42%
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Smartphone activities
82% 80% 79% 79%72% 71%
67%
51%
37%
24%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Hourly Several times a day Daily Seval times a week Once a week Total
Some activities of multi-devices are replaced by smart phones
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What smart phone device do you have?
Samsung, 25%
Nokia, 17%
Apple, 15%
Others, 10%
LG, 8%
Sony, 7%
ASUS, 7%
HTC, 5%
OPPO, 3%
Lenovo, 3%
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What smart phone device do you have?
Samsung, 25%
Nokia, 17%
Apple, 15%
Others, 10%
LG, 8%
Sony, 7%
ASUS, 7%
HTC, 5%
OPPO, 3%
Lenovo, 3%
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How is iPhone user different?
All iPhone User
3.44M VND 5.46M VND 158%
Monthly Spending
Facebook Friends
493 friends 629 friends 128%
Take photo with phone
72% 82% 128%
Online shopping
24% 31% 129%
(> once per week)
• University students do not have a lot of spare time and money
• Their life are fully connected with Facebook and smart phones. If the content is good, it will expand quick
• If you plan to target university students, iPhone users are more connected, active … and rich
Please visit VietnamBusiness.TVfor business videos, news and research
This slideshow is from a presentation at the M2 Marketing & Media events in Ho Chi Minh City, Vietnam organized by ITV-Asia.com and VietnamBusiness.TV
To see videos from the events, interviews with speakers andto get information on upcoming M2 - Marketing & Media Network events
Please visit VietnamBusiness.TV