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Understand your visitors,
so you can design for them
This text makes it
really easy to
understand what
I’m selling .
I heard that you
need lots of white
space so here’s a
big chunk.
This has
always been a
fave image.
This headline it
totally obvious.
To me.
Use a tool to watch people
Inspectlet
Google Analytics tells you what, Inspectlet tells you why.
Add screen grab here
Add screenshot here
Age & Gender
What they’re interested in
Where they are
New or returning
Desktop or mobile
Add screenshot here
Goals and funnels
How much are you selling?
How did they find you on previous visits before buying?
Putting it into Action
Ease
of
ch
an
ge
Impact of change
EG putting links to
main pages in the
footer
Adding social log
ins to your user
account area
EG Making your
contact details easy to
find in the same place
on every page
EG Adding a
shopping cart