How did the production company blumhouse market this film?

Unfriended (originally released as Cybernatural, working title Offline[4]) is a 2014 American found footage supernatural horror film.

Teaser/Official TrailerIn July 2014, a teaser trailer was released with scenes from the film. The teaser shows the original title of the film which at the time was Cybernatural.On January 12, 2015, the film's first official trailer with the title Unfriended was released

Preview ScreeningShortly after, on February 6, 2015, the film was screened at Playlist Live, a popular convention for internet celebrities from Vine and YouTube

Chat to the killerOn March 13, 2015, the day of the film's official premiere at SXSW, scenes from the film were uploaded and a chat box appeared, where viewers could talk to Laura. Once she was finished talking, scenes appeared on the screen.Images were also released.

Also through my own personal experience with following the marketing of this film.Facebook pages for the characters were set up.People could add the account and then receive rude and threatening messages from the character,Laura Barnes however,it was only to build people tension ready for the movie.

During production, official Facebook and Skype accounts were set up for the characters in the film, and, after the premiere at SXSW, people who attended were "friended" by the official Laura Barns Facebook account. There was also a Twitter account, which tweeted attendees of the after-party.

Characters message youOn February 13, 2015, a campaign was launched with Kik Messenger, in which Kik users could have a chat conversation with Laura.This made use of automated responses and pre-scripted responses, while also driving users to a dedicated microsite.

Blumhouse is also marketed as the new genre of horror.

Never have I everOn March 13, 2015, after the film's premiere at SXSW, an after-party was hosted by Blumhouse. Exclusive Never Have I Ever cards were released at SXSW later, and a "NEVER HAVE I EVER" section was set up on the film's official website. Unfriended-themed photo booths were set up as well.

This is a game the killer makes the group of friends play in order to make them spill all of their secrets and turn them against one another.