UNILEVER

History, Brands, Advertising Strategy, Competitors

HISTORY

• Founded in 1929• Merging Between William H.Lever (Lever

Brothers of UK) And Margarine Uni (Margarine Maker of Netherland)

• Major thing was pam oil in Both of them• Now There head-quarters are in

Rotterdam(Netherland) and London(England)

ABOUT UNILEVER

• One Of Leading FMCG Company

• 400 Worldwide Brands

• Products In 190 Countries

• 2 Billion Daily Consumers

• 172,000 Employees

• 48.4 Billion Euro’s• 13 Brands With the

turn over of 1 Billion Euro’s

HISTORY IN PAKISTAN

• Established in 1948• In a Vegetable oil Factory located in

Rahim Yar khan• Shifted to Karachi in mid ’60 of the 19th

Century• Now Head office in Karachi• Operates six Factories in different

locations of Pakistan

UNILEVER PAKISTAN

• No.1 FMCG Company

• Largest Multi-national Company

• Makes products for Low income Customers

• More than 25 Brands

• Around 1,500 Employees

BRANDS

FOOD AND DRINK

SUPREME

• Choice for taste, quality and health as well

• Helps improve blood circulation • Brings families closer

BLUE BAND

• Daily source of essential fats and vitamins

• Helps children to grow, develop and thrive

RAFHAN

• Helps to celebrate special moments in a delicious way

• Provides health, taste and energy• Mainly focused on childrenProduct Depth• Custard• Jelly

GLAXOSE-D

• Non-Flavoured energy drink • Original Energy drink made of glucose• Serves as an instant source of energy• Helps in maintaining an active lifecycle

WALL’S

• Wall’s is a leader in Ice cream and frozen goods

• Made with Halal ingredients• Spreads happiness and smilesIncluding• Cornetto• Fruttare• Magnum

KNORR

• Unilever’s biggest brand• Provides authentic and nutritious meal

solutionsProduct Depth• Soup & Yakhani • Ketchup & Chili Garlic• Noodles & Cubes

LIPTON

• Provides the best quality tea in the world• Modifies and redefines the meaning of

teaProduct Depth• Yellow Label• Mega Daane• Green Tea• Rosehip Peach

PERSONAL CARE

LIFEBUOY

Soap/Hand wash /Sanitizer • Affordable and Accessible Hygiene

Solutions• Proven 100% effective germs protectionShampoo• Feeds milk protein to Hair• Allows hair to become Stronger from root

to tip

LUX

• It is also called “Soap of Stars”• Million Dollar feeling• Silk protein extract gives soft and

smooth skin• Available in 5 different variants

POND’S

• Makes a difference in women’s skin and in their lives

• Discover beauty in yourselfProduct Depth• Anti-aging• Whitening • Cleansing• Hydration

CLOSEUP

• 1st Gel Toothpaste in Market• Gives you confidence to look and feel

good• Targeted audience is youth• Picture Perfect smile with Diamond

attraction• Comes with the mixture of Mouthwash

and Fluoride

PEPSODENT

• Aim to Improve Oral hygiene• Helps to prevent cavity and dental

problems• Also invests in education

TONI&GUY

• Brand with rich heritage in hairdressing and fashion

• 420 salon’s in over 42 countriesProducts • Label.M• Also uses some of Unilever products

CLEAR

• 1st ever introduced anti-dandruff shampoo range for men

• Gives you confidence to look and feel more attractive

• Provides healthy and deeply nourished scalp

SUNSILK

• Provides women’s everyday hair need everywhere

• Solutions for every kind of hairProduct Depth• Shampoo• Conditioner

FAIR&LOVELY

• World’s 1st skin lightening brand• Trusted by women all over the world for

its results• Also available for men now

DOVE

• Mission is to make women feel beautiful everyday

• Inspiring women to take care of themProduct Depth • Shampoo• Conditioner• Post-Wash• Beauty Bar

HOME CARE

SURF EXCEL

• Famous tagline “Daag tou achay hote hain”

• Builds Confidence In Children

VIM

• Leading Hand Dishwashing Brand• Gentle on hands due to lower pH levelProduct Depth• Powder• Liquid• Bar

SUNLIGHT

• Moment of delight for Pakistani housewife's

• Magical wash experienceProduct Depth• Lemon and Orange• Lemon with thousand of Flowers

COMFORT

• Fabric Conditioner• Makes the Clothes smooth and soft • Adds Long-lasting Freshness to Clothes

DOMEX

• Toilet Expert• Cleaner, Safer and Germ free ToiletProduct Depth• Original• Pink Power• Pine Blast• Lemon Explosion

RIN

• Removes Yellowness• Unbeatable Whiteness• Remarkable Freshness• Tagline “Peela pan hatao , Chamak

Dikhao”

ADVERTISING STRATEGY

Promotional Strategy:Through which the products are being advertised or promoted.

Product Strategy:Things of Human life are being used while promoting or advertising the products.

PROMOTIONAL STRATEGY

• Electronic Media• Print Media• Outdoor• Sponsoring• Event Organizing• Campaign

PRINT MEDIA

OUTDOOR

SPONSORING

EVENT ORGANIZING

CAMPAIGN

PRODUCT STRATEGY

• Confidence• Relationship• Awareness• Love• Happiness• Adventure• Thrill• Celebrations• Health • Taste

• Beauty• Care• Trust• Quality

COMPETITORS

Worldwide1. Nestle2. Procter & GambleIn Pakistan3. Nestle4. Procter & Gamble5. Reckitt Benckiser

NESTLE

• Multi-national• FMCG• Foods &

Beveragese.g.• FruitaVitals• Nesfruita

PROCTER & GAMBLE

• Multi-national• FMCG• Personal care• Home caree.g.• Safeguard• Pantene• Ariel

RECKITT BENCKISER

• Multi-national• FMCG• Personal Care• Home caree.g.• Dettol• Harpic• Vanish• Mortein

Thank You&

QUESTIONS?