New AnalyticsBiggest Loser Club

Age

Age: Conversion

4.1%

3.33%

4.6%

7.2%

0.97%

8.7%

Age: New Views

4.1%

3.33%

4.6%

7.2%

0.97%

8.7%

Gender

Gender: Conversion

4.1%

3.25%

Gender: New Traffic

YouTube

YouTube

Video in Email

Email UpdateExact Target Open Rate: 88k = nearly 25%! CTR= 13.42%

5k leads hourly for several days..

SP Health…to members: 13-15%

Takeaways• Reinforces Target Market & Member Data

• 65+ good market, but possibly difficult to increase views

• Use this data for PPC, Video Advertising & Other Advertising

• Not a lot of data… continue to research.

• Regular email send…better!