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1. Set the goals2. Align with the business3. Research4. Test and iterate5. Plan content creation and migration
All this and more...
What if we could…
Get things out in the open
Encourage conversations early
Understand the size of the problem
● Trading for 20 years, providing custom travel experiences
● High street stores at eight locations nationwide
● Customers can book holidays via the website, call centre or in store
● Add weightings● Functionality● All content● Only controversial content● Migrating content ● Validating ideas
Variations
● Impartial or blind scoring● Use the research● Include key stakeholders● Discuss it● Make it part of the workflow● Use Trim to audit your content
Tips
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Get Trim
● 50% discount on Trimtimeto.gettrim.co/ux-bristol
● Free Guide to Content Auditingtimeto.gettrim.co/content-audit-guide