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This session was presented by Kayla Patterson of GoMedia, and Tiffany Harrison of GoAbroad.com at the NAFSA 2014 National Conference in San Diego, CA.
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#NAFSA14
Beyond the Resume: Enhancing Career Development with Social Media
PRESENTED BY:
KAYLA PATTERSON
GOMEDIA MANAGER
[email protected]@kaylapatt | @_GoMedia_www.linkedin.com/in/kaylapatterson
TIFFANY HARRISON
OUTREACH MANAGER
[email protected]@ttmharrison | @GoAbroadwww.linkedin.com/in/ttmharrison
MAIN TOPICS
Why Social Media is Important for
Career Development
Best Practices on LinkedIn
Best Practices on Twitter
Key Takeaways
WHY IS SOCIAL MEDIA IMPORTANT?
• Integral to job searching today• Huge opportunity for networking• Great way to stay in touch• Knowledge sharing• Part of your online reputation
BEST PRACTICES LINKEDIN
#1. Be Creative With Your Title
BEST PRACTICES LINKEDIN
#2. Include Detailed Summary
BEST PRACTICES LINKEDIN#3. Add Job Descriptions
BEST PRACTICES LINKEDIN
#4. Link to Projects
BEST PRACTICES LINKEDIN
#5. Showcase Skills
BEST PRACTICES LINKEDIN
• Make & find connections• Send messages• Post updates• Interact/engage with other posts• Join groups• Facilitate discussions
BEST PRACTICES TWITTER
#1. Include Descriptive Bio
BEST PRACTICES TWITTER#2. Optimize Your Tweets
BEST PRACTICES TWITTER
#3. Utilize Twitter Lists
BEST PRACTICES TWITTER
• Follow top influencers• Be courteous (TYs & #FF)• Tweet consistently• Use hashtags• Be creative & authentic
KEY TAKEAWAYS5 Steps to Being More Successful with Using Social Media for Career Development
#NAFSA14
Embrace being online!01
Understand how social media can help you
02
Become familiar with the best practices
03
Analyze your efforts04
Invest in your online reputation05
QUESTIONS?
KAYLA PATTERSON
GOMEDIA MANAGER
[email protected]@kaylapatt | @_GoMedia_www.linkedin.com/in/kaylapatterson
TIFFANY HARRISON
OUTREACH MANAGER
[email protected]@ttmharrison | @GoAbroadwww.linkedin.com/in/ttmharrison
