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The change in a website bounce rate spikes to 100% when a page takes 4 seconds or more to load. It jumps to 150% if a page takes 8 seconds or more to load.
THOUGHT IMPROVING CUSTOMER EXPERIENCE WAS A TOP PRIORITY
Only 3% of sites are fast and responsive on mobile (Restive LLC 2014)
62% of customers base future purchase on past experiences (youthedesigner)
44% of mobile users complain that website navigation is difficult (Keynote)
62% of companies who designed a mobile specific site had invcreased sales (EConsultancy)