Digital in Retail!

Toulouse, 25 février

The future ?!

Purpose driven !consumption!

Demanding and !growing expectations!

Connected !and !

informed !customer!

Low attention! and !

FOMO!

Zapping !and !

ever changing!needs !

Towards the connected and empowered customer!

1.!Connecting products !

to purpose!

3.!Customisation and !

personalisation!2.!

Connected Store!

4.!In store experience!

5.!Frictionless !interactions!

Ways to adress the connected customer!

Putting the shop as a point in customer journey!

Source : Forrester

Thinking the shop as a journey in itself!

Source : Forrester

1. Connecting Products to

Purpose: Brand Content

Social Shopping 7!

Linking Products

to Bigger Stories

8!

Vanquishʼs “hanger-triggered” brand content video !

9!

Social Shopping

10!

C&A Brazil – Fashion Like!

2. Connected Store

Mobile armed sales associate Big data in real life

Geofencing and Beacons

Mobile-Armed Store

Associate

13!

Nordstrom employee with mobile device!

14!

Customer Tracking Calls for

Responsive Service

15!

Nordstrom USA – Customer tracking using Wi-Fi!

Almaxʼs “EyeSee Mannequin”!

17!

Who does

what and act

on it 18!

19!

The power of Beacons!

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Source : Ubudu

3. Add the

personal touch

Service driven retail On-demand products

Connecting with new

services

21!

Marcus Neiman Service App!

22!

On -Demand products

23!

Converseʼs “Ink Bar” In-Store Customization Experience!

24!

Maker Bot Store, New York!

4. In store

Experiences

Instoretainement Or

have fun !

27!

Legoʼs augmented reality store windows!

28!

Mattelʼs “Barbieʼs Dream Closet” with SM !

29!

Uniqlo Magic Mirror!

5. Frictionless

Interactions: Information on your own terms

Payment made Easy

31!

Information in

your own

terms 32!

Addidas Virtual footwear!

Addidas Virtual footwear!

Cliniqueʼs interactive makeup counter !

35!

Carrefour Connected Wine Faire!

Frictionless Payment

for today ?

37!

Starbucks square!

38!

In short!

Bringing together products and purpose to quench the thirst for meaning. Connecting the store with consumers for better service. Customize the experience, personalise the product for differentiation. In Store Experiences for attention-hungry customers Make it easy, simple and frictionless to avoid zapping

In one word!

Thank you