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Via Media Health
India’s Largest Integrated Healthcare Communication
Company
13 years I 250+ years of cumulative experience|05 regional offices I 100+ people|100+ clients I 500+ projects
Growing Need for Specialist Healthcare Communications Companies – Varied Skill sets
EVENTS
Health care Advertising Health care Content
Government & Regulatory
KOL Management Healthcare Events Healthcare PR
Health care Research
Healthcare Digital
Growing Need for Specialist Healthcare Communications Companies – In-Depth Understanding
Management of Multiple stakeholders in the Indian Healthcare Ecosystem needs an understanding of Local flavors & Engagement to deliver desired Results.
Healthcare Ecosystem
Via Media Health well positioned to Exploit the Opportunity - Experience
Healthcare PR
KOL Management
Media Advocacy - HEAL
KOL Advocacy- Advisory
Board
Healthcare Events - CMEs
Medico Marketing
Nutritionist Services
Nutritionist Events -
CNEs
Nutritionists’ Property - NR
Medical Endorsement &
Partnerships
Health Campaigns &
Properties - DBF
Y: 2001-03
T : 03
Y: 2003-05
T: 20
Y: 2005-07
T: 35
Y: 2007- 09
T: 80
Y: 2009-11
T: 80 + Project team
Y: 2011 -13
T: 80 + Project Team
Y: 2013 -15
Doctors’ Property- DR
Digital Media in Healthcare
Health Proprieties and health
specific tools
Via Media Health Journey (Oldest in Healthcare with more than 500 Projects)
Via Media Health well positioned to Exploit the Opportunity – Clients
1-2 yrs
2-3 yrs
3-5 yrs
5-8 yrs
>8 yrs
•GSKCH •PepsiCo •Metro Hospital
•Reckitt Benkiser •Medtronics •Merck •GSK Pharma •Sanofi •Ranbaxy OTC
•P&G •Glenmark •Cipla •HUL •Bourn Hall •Ranbaxy Pharma •Pigeon •Danone •Stryker
•Marico •TetraPak •Britannia •Abbott •GAIN •Fortis Escorts •Sir Ganga Ram Hospital
•Kellogg’s •Dabur •Unicef •WHO •Eureka Forbes •Centre for Sight
Tenure
Via Media Health well positioned to Exploit the Opportunity – Services
Health Communication Advisory & KOL Management Alliances & Partnerships
• Health Care PR
• Media Integrations
• Channel Marketing
• Surveys & Findings
Integrated Campaigns Healthcare Digital
•360 Integrated Campaigns
• Mass Media &
Ground Activations
•Clearances & Approvals •Policy Influencing • Advisory Board Management • Guidelines •Brand Claims •Influencer Programs • Seminars
•Central & State Govt. •Civic bodies •Development Organization •Medical Bodies •Health Centres • Brand Endorsements by Medical Body & Experts
Healthcare Content
•Content Creation
• Content Curation
•Health Writers Platform
• Research & Studies
• Owned Digital Platforms • Digital Content • Healthcare Social Media • Online Reputation Management • Influencer engagement
1 2 3
4 5 6
Brand’s Solution to Consumer’s Need
Health Communication Advisory & KOL Management Alliances & Partnerships
• Health Care PR
• Media Integrations
• Channel Marketing
• Surveys & Findings
Integrated Campaigns Healthcare Digital
•360 Integrated Campaigns
• Mass Media &
Ground Activations
•Clearances & Approvals •Policy Influencing • Advisory Board Management • Guidelines •Brand Claims •Influencer Programs • Seminars
•Central & State Govt. •Civic bodies •Development Organization •Medical Bodies •Health Centres • Brand Endorsements by Medical Body & Experts
Healthcare Content
•Content Creation
• Content Curation
•Health Writers Platform
• Research & Studies
• Owned Digital Platforms • Digital Content • Healthcare Social Media • Online Reputation Management • Influencer engagement
1 2 3
4 5 6
Via Media Health – Key Services
Some Interesting Work
SOME OF OUR WORK
Milk Boiling Habits Study
3000 Respondents
Women
Top 10 Cities
Exam Preparation
Practices Study
625 Respondents
Parents
Delhi, Mumbai, Bangalore,
Chennai, Kolkata
Kitchen Cleanliness, Hygiene and
Infection Study
500 Respondents
Women
Delhi, Mumbai, Bangalore,
Chennai
Child Health, Intelligence & Performance
Study
500 Respondents
Parents
Delhi, Mumbai, Chennai, Kolkata
INDIA POLD Study
900 Families
Diabetic Family
Delhi, Mumbai, Bangalore
School Canteen Study
200 Schools
Canteen owners
Delhi
Nutritionists Awareness Study
1000 Respondents
Nutritionists
Across India
VEDNA Study
600 Respondents
Cardiologists
8 metros
Health Communication Advisory & KOL Management Alliances & Partnerships
• Health Care PR
• Media Integrations
• Channel Marketing
• Surveys & Findings
Integrated Campaigns Healthcare Digital
•360 Integrated Campaigns
• Mass Media &
Ground Activations
•Clearances & Approvals •Policy Influencing • Advisory Board Management • Guidelines •Brand Claims •Influencer Programs • Seminars
•Central & State Govt. •Civic bodies •Development Organization •Medical Bodies •Health Centres • Brand Endorsements by Medical Body & Experts
Healthcare Content
•Content Creation
• Content Curation
•Health Writers Platform
• Research & Studies
• Owned Digital Platforms • Digital Content • Healthcare Social Media • Online Reputation Management • Influencer engagement
1 2 3
4 5 6
Via Media Health – Key Services
Some Interesting Work
• Building, maintaining and leveraging relationships with stakeholders of the health industry • Bringing together relevant stakeholders on one platform for programmes/ campaigns on a variety of health subjects like diabetes awareness, improving nutrition status of school children, clinical studies on heart health to name a few.
Some Interesting Work
• Dedicated Advisory Board formation by engaging experts on the subject for brands.
• Creating interactive and innovative detailers for doctors to help them understand and experience the product/ service better.
• Conducted highest number of individual CMEs, CNEs, seminars, webinars as a platform for educating and building capacity of target HCPs.
• As an extension, also help MNC brands to get adequate placement in pharmacies and hospital kitchens.
• Field force of 100 + MR for conducting activations for brands.
Health Communication Advisory & KOL Management Alliances & Partnerships
• Health Care PR
• Media Integrations
• Channel Marketing
• Surveys & Findings
Integrated Campaigns Healthcare Digital
•360 Integrated Campaigns
• Mass Media &
Ground Activations
•Clearances & Approvals •Policy Influencing • Advisory Board Management • Guidelines •Brand Claims •Influencer Programs • Seminars
•Central & State Govt. •Civic bodies •Development Organization •Medical Bodies •Health Centres • Brand Endorsements by Medical Body & Experts
Healthcare Content
•Content Creation
• Content Curation
•Health Writers Platform
• Research & Studies
• Owned Digital Platforms • Digital Content • Healthcare Social Media • Online Reputation Management • Influencer engagement
1 2 3
4 5 6
Via Media Health – Key Services
Some Interesting Work
Various ministries of the government have lent their support to our programmes and campaigns on many health issues
Health Communication Advisory & KOL Management Alliances & Partnerships
• Health Care PR
• Media Integrations
• Channel Marketing
• Surveys & Findings
Integrated Campaigns Healthcare Digital
•360 Integrated Campaigns
• Mass Media &
Ground Activations
•Clearances & Approvals •Policy Influencing • Advisory Board Management • Guidelines •Brand Claims •Influencer Programs • Seminars
•Central & State Govt. •Civic bodies •Development Organization •Medical Bodies •Health Centres • Brand Endorsements by Medical Body & Experts
Healthcare Content
•Content Creation
• Content Curation
•Health Writers Platform
• Research & Studies
• Owned Digital Platforms • Digital Content • Healthcare Social Media • Online Reputation Management • Influencer engagement
1 2 3
4 5 6
Via Media Health – Key Services
Objective: Position Biocon Cardiology Division as a serious player in the heart health space and help it get increased attention and recognition from the doctors.
Strategy: • Purple cow strategy. Talk something new. Identify and own an
uncharted territory – Heart Disease in Women. • Convert it into a doctor-centric-campaign – Queen of Heart
Activities and Scale: • Context Setting Survey – VEDNA (500 doctors) • Contextual PR – Pan India; 300+ clippings; 50K+ scm coverage • MICE for Doctors – 180+ KOLs from across India • Full page advertorial in ‘The Times of India – All Editions’ • Free Doctor Consultation – SMS Activity • Queen of Heart Express – 50 cities; 200 points; 50K+ people • Doctors Talk at Corporate Houses and Housing Societies – 50+ • Physician Certification Programme – ~ 2000 general physicians • Digital Promotion – Website, Twitter, Facebook, Youtube
Result: • Engaged 20 cardiologists, 200 consulting physicians and 2000 general
physicians. • Prescription has risen by 23%.
Integrated Campaign Case study – Biocon Queen of Heart
Health Communication Advisory & KOL Management Alliances & Partnerships
• Health Care PR
• Media Integrations
• Channel Marketing
• Surveys & Findings
Integrated Campaigns Healthcare Digital
•360 Integrated Campaigns
• Mass Media &
Ground Activations
•Clearances & Approvals •Policy Influencing • Advisory Board Management • Guidelines •Brand Claims •Influencer Programs • Seminars
•Central & State Govt. •Civic bodies •Development Organization •Medical Bodies •Health Centres • Brand Endorsements by Medical Body & Experts
Healthcare Content
•Content Creation
• Content Curation
•Health Writers Platform
• Research & Studies
• Owned Digital Platforms • Digital Content • Healthcare Social Media • Online Reputation Management • Influencer engagement
1 2 3
4 5 6
Via Media Health – Key Services
India’s Largest HealthCare Content Team
Medical & Dental Doctors Wellness & Nutrition Experts
Naturopath & Pharmacology Experts Seasoned Health Journalists
In-house based Editorial Team for curated content based in Top 4 metros to
provide content with local flavour
180+ Health Journalist & 25+ Health Editors on the largest platform HEAL
55+ Doctor Writers
21+ Food + Nutrition Writers
15+ Lifestyle & Wellness Writers
11+ Medical Content Writers
11+ Health Bloggers
Huge bandwidth to produce specific tailor-made content in all domain's of healthcare across 15 super
specialties as there are 250+ KOLs in our network
Health Communication Advisory & KOL Management Alliances & Partnerships
• Health Care PR
• Media Integrations
• Channel Marketing
• Surveys & Findings
Integrated Campaigns Healthcare Digital
•360 Integrated Campaigns
• Mass Media &
Ground Activations
•Clearances & Approvals •Policy Influencing • Advisory Board Management • Guidelines •Brand Claims •Influencer Programs • Seminars
•Central & State Govt. •Civic bodies •Development Organization •Medical Bodies •Health Centres • Brand Endorsements by Medical Body & Experts
Healthcare Content
•Content Creation
• Content Curation
•Health Writers Platform
• Research & Studies
• Owned Digital Platforms • Digital Content • Healthcare Social Media • Online Reputation Management • Influencer engagement
1 2 3
4 5 6
Via Media Health – Key Services
Owned Digital Platforms
DoctorsRepublic.com
• A specialised platform exclusively for doctors to connect, network and share knowledge.
• With 35000+ doctors as members, widely used to carry out surveys and targeted communication.
NutritionistsRepublic.com
• Bringing dieticians and nutritionists under one roof to facilitate free flow and share of ideas and issues.
• Surveys, panel discussions, contests, job opportunities, new trends are often undertaken and deliberated upon on the platform by 13500+ nutritionist members.
VIA IQ+
• As per an estimate reported in Forbes*, top 20 drug makers in India spend about $600 million a year on only freebies for doctors and this amount is increasing exponentially.
• We present a well thought out alternate integrated – technology based promotional strategy to help pharma companies reach out to doctors and doctors to their patients which is highly effective.
Reach & Presence
Central & State Govt.,
Development Organisations
Medical & Nutrition
Bodies
Regulatory Bodies
Medical & Nutrition Experts
Customers
Health Writers
Patients
Health Influencers
People
• 05 regional offices
• 08 associate offices
Thank You
Health PR & Advocacy
Brand Claims & Credentialling
Medico-Marketing
Capacity Building KOL Advocacy Brand Endorsements
A Health Marketing Communication Organisation
Scientific Content
Digital Communication
Offline/ Online Expert Consultation
Government Relations
Integrated Campaigns
We are a 13 year OLD group with the zeal of a 3 year YOUNG!
Social Marketing & Communications