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VIDEO AS DRIVING FORCE
IN SOCIAL MEDIA
bringING motion to your message
the magic number
Storytellers
Visual facilitators
clients from wide horizons
Magnetism of the play button
BY 2018, VIDEO WILL ACCOUNT FOR
OF ALL80%
CONSUMER INTERNET TRAFFIC
50
OF COMPANIES is already using corporate video
%
Power of the play button
Mobile is emperor
Corporate video: on which channels?
Content marketing strategy
It’s all about conversion
It’s all about your Audience
Narrowcasting instead of viral videoConversion instead of views
It’s all about your brand
Video is an ideal medium for brand storytelling.
Be visually consistent.Make use of your corporate identity
branding - colours - font - typo - logo
It’s all about topicality
cop21
It’s all about your Analytics
Narrowcasting instead of viral video
Sales instead of views
Google loves video Video on your landing page increases conversion
Insights and analytics (heat maps, drop-outs)
corporate Video on social media
Narrowcasting instead of viral video
Sales instead of views
targeted video
8 billion views a day 1 view = 3 sec
“billions of views” 1 view = 30 sec
50% mobile
video discovery
Average video length 44 seconds
Average video lengths 3 minutes
Youtube 8x times bigger than Facebook when it comes to amount of videos
65% mobile
video on social media
1
2
3
Customer Value Driven
Engaging
Call to action
