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VIDEO IS HOT BUT CREATIVE COSTS
ARE NOT
GRAPHIC DESIGN AMAZINGLY SIMPLE
FOR EVERYONE
PHOTOGRAPHY AMAZINGLY SIMPLE
FOR EVERYONE
WEB DESIGN AMAZINGLY SIMPLE
FOR EVERYONE
Investors
INVESTMENT
John LagerlingFacebook VP
As Seen In
Chris KohCoupang VP
Chester RohEx-Google, 5Rocks, Global Brain
SV FrontierYozo Suzuki
CONFIDENTIAL. © 2015 SHAKR MEDIA CO., LTD.
Yahoo! JAPAN Video Creator
Powered by Shakr
Yahoo! JAPAN has 1 million SMB advertisers.
As reported in:
2014 Digital video advertising
2015/16 More video ad platforms
More video ad inventory. —> In 2015, three major internet platforms launched video ad products. —> Facebook, Google & Twitter earn most of their revenue from SMB advertisers. —> FB, Google & Twitter are seeing explosive revenue growth from video ads. —> FB, Google & Twitter can’t afford to leave their SMB advertisers behind. —> Video ad creative is the only obstacle preventing SMBs from running video ads.
=
The most popular content in the Facebook newsfeed will soon be video.
- Mark ZuckerbergF8 Developer Conference
CONFIDENTIAL. © 2015 SHAKR MEDIA CO., LTD.
2015E 2016E 2017E 2018E 2019E 2020E
6.8
6.2
5.6
4.9
4.2
3.7 6.55.2
4.02.9
2.01.2
Mobile Desktop
Bill
ion
s (U
SD)
39.5% CAGRUS mobile digital-video ads
5-yrs to $6.5 bn in 2020
21.9% CAGRUS digital-video ads
5-yrs to $13.3 bn in 2020
Mazda normally pays about $50,000 to produce a video like this.
CONFIDENTIAL. © 2015 SHAKR MEDIA CO., LTD.
1,200 VIDEO DESIGNS
GLOBAL PRESENCE LA NYC ARGENTINA TAIPEI SHENZHEN MOSCOW TORONTO SEOUL
70% Paid to Designers
4X 300% 9X*Compared to
image ads
Engagement*Compared to
image ads
Higher Relevance Score Facebook Page Likes*Compared to
image ads
THEIR STORYBrite Soles is a new shoe brand for dancers and fashion interested people. Their shoes feature LCD panels that light up when you walk, run or dance.
Brite Soles wanted to make video ads to raise awareness about their newly started brand among their target audience, people under 30 who like dancing, dubstep and hip hop.
“Impressed that the video had an 87% avg watched rate. There was a lot of audience engagement in form of extremely positive comments and more shares compared to my image ads. Videos ads from Shakr are very professional, giving consumers more confidence that they are dealing with a professional company.”
THEIR GOAL
TESTIMONIAL
https://goo.gl/J5jnvU
$50 $10,000 $200Video Creation Cost Revenue Growth Ad Spend
THEIR STORYThe Wire is an Italian restaurant in Gangnam,
serving freshly made pizza and pasta alongside draught beer.
THEIR GOAL
TESTIMONIALAfter running a Facebook Video Ad for 10 days, with a total ad spend of $200, we saw revenue
increase to 130%. Normally slow-moving weekdays became as busy as our top performing weekends. Meanwhile, average transaction values went up after we re-used the video ad as digital
signage, encouraging customers to order seasonal menu items.
Increasing revenue meant either increasing average transaction value per customer, or increasing table utilisation during off-hours.Made with
COOKIEEEhttps://goo.gl/dmEjXD
2316100
1,200
# of Templates
101020
1,550
# of Designers
$10
$30$30
$80
Average Price
Online Video Creation - Competitive Landscape
MagistoShakr Animoto Stupeflix
2
11
3
Video Effectiveness