Video marketing insights

Video Marketing INSIGHTS & LANDSCAPE

Weedioh Media Services Pvt. Ltd.

B2B Video Marketing

Brand awareness is not easily measured, but remains the most important objective. Video market ing in i t ia t ives wi l l eventually produce more conversions and generate more revenue for the organization.

81% ranked their own company/brand website as the most used channel for distribution. Since the vast majority of videos produced for B2B marketing purposes are more informative than compelling, B2B organization will consider relying more heavily on outbound channels, such as email marketing campaigns and e-newsletters to reach prospects and customers.

Source: Demand Metric, Benchmark Report – B2b Video Marketng,2014 Source: Demand Metric, Benchmark Report – B2b Video Marketng,2014

The lack of budget, resources and compelling content – are almost equally challenging to achieving video marketing success.

As the need for video content increases, these barriers are becoming less and less challenging.


there is a clear correlation between the perceived effectiveness of each video distribution channel and its usage. The more a channel is perceived as effective, the more it is used by B2B organizations.

There is clear correlation between the perceived effectiveness of each video optimization tactic and its usage. The more a tactic is perceived as effective, the more it is used by B2B organizations. For example, tagging videos with search keywords is both the most used and most effective tactic for SEO purposes


Video Content Marketing

§ B a s i c : t hese a re measu res o f consumption, such as views or shares, and they are relatively easy to capture. However, these met r i cs a ren ’ t ind ica to rs o f engagement; and as such, their usefulness is limited. § Intermediate: these are basic measures of engagement, such as average viewing duration. With these metrics, insights into video viewing behavior begin to emerge.

§ Advanced: these metrics include views by embed location, viewer drop-off rates, viewing heat maps or attribution to sales pipeline. With these metrics, precise determinations of revenue impact and ROI can be made.

There is a way to know with precision how well video performs and what kind of ROI is attached to video marketing efforts. It requires tracking the right set of effectiveness metrics

Brands recognize the need to bring visitors to their own sites to watch video content rather than sending them away to 3rd party channels they don't own.

it is becoming more important for brands to have the ability to share video content with sales prospects through a secure channel that is owned and controlled by the brand

Source: Demand Metric, Solution Study– Video Content Marketing July 2014

Organizations choosing a combination of external sites and their own website are seeing advantages in other areas. This combination approach is not a result of indecisiveness or convenience, but instead seems the result of deliberate efforts to optimize benefits

E x t e r n a l w e b s i t e s p r o v i d e convenience, many like YouTube are free, and they eliminate the need for some technical expertise. However, they limit your ability to have full control over your brand presence, they do not necessarily drive traffic to your website and they do not provide a secure channel for viewing video.

Source: Demand Metric, Solution Study– Video Content Marketing July 2014

Video has long had the perception that it is one of the most resource-intensive forms of content to produce. Conventional wisdom would suggest that the more of a content type you produce, the more likely you are to invest in in-house resources to produce it. Companies producing video in volume seem to put the emphasis on criteria like quality, cost, efficiency or creativity; and they are seeking the best blend of skills and resources to get it.

Conversion performance and ROI – alone are sufficient to warrant an increased investment in video content. The fact that video content produces both of these outcomes makes it easy to see why so many organizations are putting more of their budget dollars toward video content.

Source: Demand Metric, Solution Study– Video Content Marketing July 2014 Source: Demand Metric, Solution Study– Video Content Marketing July 2014

What about more advanced uses of this data, such as to score leads or affect Marketing Automation workflows? There are no technology barriers to having this data and using it.

Most marketers are thinking about integrating video viewing data into their CRM or Marketing Automation workflows.. Video viewing data is an intermediate to advanced metric of engagement that provides the sales and marketing team with actionable insights about leads.

The marketing and sales teams can use these insights in very practical ways as video-viewing data is an excellent indicator of lead qualification or business opportunity.

Source: Demand Metric, Solution Study– Video Content Marketing July 2014 Source: Demand Metric, Solution Study– Video Content Marketing July 2014

Get on board. Small and even medium-sized companies are not yet on the video content bandwagon. They should be. The cost and production barriers that have kept SMBs away from video have all but vanished. It’s time to take the plunge because larger competitors are actively producing video content. SMBs can compete very effectively through the medium of video.

Use the data. A video content strategy must include integration with key sales and marketing systems, such as CRM and Marketing Automation. The integration should include capturing some engagement metrics, such as viewing duration, not just consumption metrics. Furthermore, organizations will deploy marketing video to deliver immediate alerts to the sales team when a video is viewed.

Production & Distribution. There are several approaches for staffing and resourcing the production of video. Companies will choose vendors with best creative team and a platform for distribution at the lowest costs.

Weedioh The Platform

WEEDIOH

Video Production

Advanced Player Customization

Video Website Creation

Video Mapping for Sales Cycle

CRM Video Sharing

Video Asset ROI Analytics

Engagement Widgets

Rule & Timeline Based CTAs

Behavior Mapping

Lead Nurturing & Generation

Advanced(Wistia & Vidyard)

In-video CTAs

Live Streaming & DVR Multi-

language Player ecommerce Management

Syndication & Transcription

Lead-specific Viewing History

CRM & MA Integration

Basic (YouTube & Vimeo)

HD Streaming & Social Network

Integration

Video Encoding & Transcoding

Customizable Video Player

Multi-channel & Multi-device Flash/HTML5 Uploading & Downloading

Playlist Creation &

Tagging Metadata Creation

Social Media Widgets

Video & Viewer Activity

Analytics

Weedioh

Marketing Deployment

Lifecycle

Video Hosting & Streaming

Video Content Management

Video Distribution &

Sharing

Video Optimization

Video Monetization

Video Analytics

•  Video Hosting & Streaming Advanced encoding services to process video files from most formats, the capacity to upload/download videos at an accelerated rate, more options for customizing video players within the platform, across channels and on mobile devices.

•  Video Content Management Metadata categorization for easy searching and enhanced optimization. •  Video Distribution & Sharing Along with direct integration with one or more Social Networks features, such as custom, video website creation and direct, video sharing within a CRM system.

•  Video Optimization Video mapping to the sales cycle and the ability to create in-video calls-to action that are specific to buyer personas and/or key points in the sales cycle to assist in revenue generation.

•  Video Monetization Create & place ads, generate paid subscriptions for your channel and engage resellers to drive revenue.

•  Video Analytics Deep insights into the social sharing activities of viewers, monitor video performance in real-time and measure the ROI of each video asset they produce

WEEDIOH

Core Products & Services

Description: A Video Marketing platform focused on delivering high-level analytics that integrate deeply with CRM applications for advanced video mapping to the sales cycle. Function: To provide marketers with a comprehensive platform that easily stores, manages, delivers, optimizes and monetizes video in order to increase brand recognition, expand revenue channels and offer users unique ways to create video experiences for customers.

Pricing Range: Weedioh works on a client-by-client basis to provide each customer with a

customized solution for their needs.

Target Audience: Marketing & Sales Managers looking to manage a full-scale, Video Marketing program that will provide video collateral for multiple departments across the organization.

Training, Support & Implementation: Weedioh provides phone & email support and customer success managers to help users utilize features, test out integrations and plan an effective video marketing strategy while using this platform.

Integration: Weedioh comes with a built-in Digital Marketing platform, including Email Marketing, Social Media Marketing. Weedioh also integrates with several Sales Enablement platform like Shopify, Salesforce & Magento systems to improve analytics sharing for streamlining the sales cycle.

Key Strengths & Unique Features

Provides a comprehensive solution for Video Marketing Management with cutting-edge features.

Offers industry-leading analytics to derive viewing history and behaviors for each viewer as well as to identify the ROI of each video asset.

Enables users to utilize analytics in order to map videos for proper content placement and distribution for the sales cycle.

Integrates deeply with several CRMs and comes with a built-in Marketing Automation system to provide analytics directly to sales reps.

Allows customers to create a customized video hub based on platform uploads that integrates directly with their website.

Includes the option to place customizable widgets. Rule based and Timeline based interactions available to retrieve viewer information.

Automates syncing with YouTube to eliminate uploading videos to many different locations.

Offers split testing for splash screens to identify which thumbnails (that appear with the Play button) encourage the most views of a video.

Enables users to easily share video content on Social Media channels.

WEEDIOH