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10,000+ SubscribersGuest on SME Podcast
Video Agency Ca Small Biz of Year
Cancer CrusherOwen VideoThevideospot.net
Grab Attention
Fill the Middle UpWith Good Content
Repeat.
Ask for an Action
AudienceV(X) = F(AF
c)Format
ClickThru
Pre qualify your viewers before sending them video content.
Use proven script formulas for your video ads & content videos.
Proven script formulas for video ads & content videos.
X
Ready To Buy
Research
Top of Funnel
Snappy Headline : Engage the viewer with a quick sentence to reinforce their viewing decision.
Pitch Condition : Introduce the product you’re going to reference later.
Body Copy: Hit them with value !!
Credibility : Use a Testimonial or Case Study. This is a great place to have a guest.
Offer : Your call to action.
Music : Creates emotion and frames the mood of the ad as upbeat, eerie, scary, etc…
Images: Made mostly of stills, the frame is always moving to simulate live action video.
Text: Totally watchable with the sound off.
Engagement: 13m views to date. This is an evergreen piece with sharability built in.
Snappy Headline
Conditioning
ASk
TOTALLY PURE RAGING
CONTENT
0:10
0:25
1:30
The 5 Point Formula
CASE STUDY : RETAIL OUTLET5 Point Ad Format
Drive to Pop Up on Website
1,000 organic views in 3 hours
2 Inquiry’s on Website
$1831 in Sale within 48 hours
*His audience is only 5% the size of Frank’s audience
Weird Thumbnail Facts
Increase CTR by 1000%
Facebook Videos Autoplay
Flash for a bazzillionth of a second
Not like YouTube
Appear on Right Side Column
Appear in Newsfeed
Appear in Video Player
5.67
2.32
10.74
Ebook cover. Minimal face time or eyeballs. TextLives high on the image so viewers see it. Uses the word – Download. Image changes 100% when video starts. This is def an ad.
More human. More eyeballs. More connection. Text lives lower on the image – less noticeable. More consistent with the video. Text first then image.
Now reads left to right. Human first. Text far more de-emphasized. Lots of contrast when video starts.
• Scripting Templates• Live Stream Gear• Production Tips• Marketing Blueprints
• Bit.ly/VMAtoolkit
Questions?
Owen VideoThevideospot.net
@owenhemsath