VIEWS ON THE FUTURE OF PARTNER & AFFILIATE MARKETING

97%

3%

82%

18%

Increase

Decrease

Increase

Decrease

Mobile

Web

Mobile

App

Retail

97%

3%

87%

13%

Increase

Decrease

Increase

Decrease

Mobile

Web

Mobile

App

Travel

IMPORTANCE OF INVESTMENT IN MOBILE

72%

28%

Retail

Increased

Same

77%

23%

Travel

Increased

Same

PRESSURE TO QUANTIFY BUSINESS IMPACT

38%

62%

Retail

No

Yes

39%

61%

Travel

No

Yes

NEED FOR 3rd PARTY VALIDATION

Brands

Publishers

Apps

Meta Search Engines

Aggregators

Offline (Brick and

Mortar)

Biz Dev

Strategic Partners

Owned Media

Paid Media

Coupon

Cashback

Loyalty

Blogs

EXPANDED DATA MODEL & SCALE

TRAFFIC SOURCE, DEVICE, USER CONTEXT, PARTNERSHIP MODEL

MULTIPLE CONVERSION METRICS

CONFIGURABLE CONVERSION METRICS, INCL. MULTI-STEP METRICS

MULTI PIVOTING IN UI

COMPLEX DATA ANALYSIS VIA MULTI-PIVOTS AND FILTERS

CROSS CHANNEL REPORTING

INSIGHTS ACROSS MULTIPLE CHANNELS

ONLINE TO OFFLINE MEASUREMENT

UNDERSTAND PARTNERS BRICK & MORTAR CONTRIBUTIONS

APIFOR INTEGRATION

ENABLE 3RD PARTY ATTRIBUTION, REPORTING, BP INTEGRATION

VIEWS ON THE FUTURE OF PARTNER & AFFILIATE MARKETING