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VIRAL MARKETING
PRESENTATION BY:- Akhil Gupta
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Definition
“Viral marketing is a phenomenon that facilitates and encourages people to pass along a marketing
message.”
Advantages
• Cheap and low costs
• Extensive reach
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Challenges• Brand dilution
Avoid misinterpretation
Focus on entertainment (not brand)
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Goals• Sales increase
• Customer satisfaction
• Customer loyalty
• Increase traffic of websites
• Increase brand awareness
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Tools & Instruments E-mail & Websites
Forums & Social networks
Online Broadcasts & Podcasts
Instant Messengers Online games | quizzes
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Example Shareoption7
Example Tell-a-Friend8
Tools & Instruments9
Conclusion
• Phenomenon that encourages people to pass
along a message
• Similar to a virus
• Many advantages and disadvantages
• Good and efficient way to advertise
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Thank you for your attention!
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ANY QUESTIONS ?
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