83%

56%

45%

79% 81%

THE PRODUCERS

An increase in the

VARIETY OF APPLICATIONS OFFERED

An increase in organizational

VIRTUAL LEARNING AND DEVELOPMENT

[WHY PRODUCERS USE WEBINARS]

TOP DRIVERSfor Producers

[WHY PARTICIPANTS ATTEND WEBINARS]

TOP DRIVERSfor Participants

No need to travel for info Subject matter experts

& THE PARTICIPANTS

A NATIONAL SURVEY OF 499 ATTENDEES & PRODUCERS WITH MARKETINGPROFS

AND THIS IS WHAT THEY HAD TO SAY.

VIRTUAL EVENTS

Virtual Events

DRIVERS OFADOPTION &ATTENDANCE

82%

$

More cost efficient More content to attendees

78%

77% 74%

On-demand sessions Attendee engagement 75%

Easily check in and out Attract more attendees

Most popular usecase in 2013 is online

user conferences.

Of producers report conducting more virtualcustomer and internal training programs.