VIRTUAL WALLET

Kartheek Golla

Touch to pay, store, eat, shop.

Preaperd

By

Executive Summary

Virtual Wallet started by offering mobile recharge and utility bill payments and storing ID proofs.

Today it offers a full marketplace to consumers on its mobile apps and emerged to be among the Top e-commerce Businesses.

As simple as it is! To keep things at ease, you can also use Virtual Wallet to pay the amount.

The world is increasingly mobile: people want access from wherever they are, whenever they need it.

Overview

Everyone has a distinctive taste of his own

and Virtual Wallet offers what consumers

exactly need.

You can have what you need with just a few

clicks.

Be it Mobile Recharges, home & Kitchen

Appliances , Landline Bill Payments, clothes,

shoes &Accessories Recharge, mobiles, Data

Card bill Payments, computers, DTH

Recharge, cameras.

Mission

Happy to help, 24x7

100% Assurance At Virtual wallet.

If you have any issue, your money is

immediately refunded. Sit back and enjoy your

shopping.

Virtual Wallet Trust Your money is yours! All

refunds come with no question asked

guarantee.

Virtual Wallet Promise Happiness is

guaranteed.

If we fall short of your expectations, give us a

shout.

Market Description

Market includes all the internet users and

smart phone users.

Keeping in mind the mobile world, Virtual

Wallet Mobile App is compatible with all

possible platforms including Android, BBM,

IOS and Windows.

Product Review

Based on the Customers reviews and ratings

we can understand the contribution of mobile

recharges in Virtual Wallet's income.

How does the app work?

The app takes simple inputs from the user

such as the favorite club of the user, the

favorite player of the user etc.

It then uses different APIs such as Facebook,

Twitter, Instagram to customize your app

experience and include the player’s and

team’s data.

Situational Analysis

Overview of company and target consumersMarket overview.

Competition

Its major competitors are Freecharge,

chargeitnow, snapdeal, flipkart, Amazon,

Jabong, ebay...Vitual Wallet is better than than

it's competitors as it is a combined version of

major competitors.

Virtual Wallet= (Rta m-

wallet)+(Freecharge)+(Flipkart)+...

Company Overview

Core Competencies:

Virtual Wallet destination for all wallet related

activities

Increases attachment towards a virtual wallet.

Wide range of options to customize your feed

according to your purchase preference

Strategic Assets

In app purchases

Freemium model

In-app advertisements

Communication partners

SWOT Analysis

Strengths:

Virtual Wallet provides excellent and

unbelievable offers.

People are getting addicted to this app for

recharging their mobile with different schemes.

It provides better schemes than other apps

and are valid for wallet balance also.

It is a quick stop for recharge.

It is easy and reliable.

Shopping with Virtual Wallet is as easy as pie.

Weakness

Virtual Wallet has grown into something that

offers a lot of functionalities in areas other than

its chief purpose i.e., RECHARGES.

This makes the app bulky and takes up lot of

space.

Processing takes time and finally fails to

recharge.

No replies on mails from customers.

Huge traffic during festive seasons when new

offers are introduced.

Opportunities

Online Shopping has seen anexponential

growth in the recent years.

Virtual Wallet has taken this as an opportuinity

and entered the world of online shopping with

top brands across all verticals.

You can literally buy anything in the

wonderland of Virtual Wallet.

Threats

Since Virtual Wallet is a mobile commerce,

obviously it requires smart phone users.

So smart phone penetrations, mobile internet

access penetration are required.

No benchmarking of parameters.

Target Markets

The target group primarily involves every

person using phone with internet.

Another customer segment is the betting

customers who wants cashback offers for

every close aspect.

Strategy

Our strategy is to target more key consumers

by providing them more cash back offers

individually.

To replace wallet completely by making

relation with government of india for id cards.

Customer Acquisition

Discounts (50% off, Buy 1 get 1 free, Rs.150 off

etc)

Cash back (If you pay Rs.1000, if a cashback of

10% is applicable, then Rs.100 will be given

back to you)

Reward points

Referral offers

Lucky draws

Coupons (Using Coupon codes will give you

discounts)

Vouchers

Value Proposition

Customer Value: Personal, virtual, 24/7

customer service will give a lot of information

to the customer.

Collaborator value: Successfully competing

with other major players in the industry.

Company Value: Positive work environment,

good pay, growth potential, opportunity to

pursue interests.

Tactics

Product

The free version of the app will have the

following features:

Monthly Payment up to Rs20000

Cashback offers

Login not required to do immediate

transactions.

Can hold only 1000 digital visiting cards.

Premium version

The premium version of the app will have the

following features:

Personalized rewards

Contests

Transaction groups and discussion forums

Exclusive Immediate Cash Backs

Storage of all ID proofs of family in wallet

NO limit for Cash Transfer

Brand

Name: Virtual Wallet

Tag line: Phone is enough to pay, store, eat,

shop.

Core brand values: Quality, Variety, Innovation,

Ease and Efficiency

What makes us

different?

What will be get through Virtual

Wallet.

Giving Special offers on Consumers Birthdays.

Team headed by Chief Marketing Officer

(CMO)should maintain a Virtual Wallet

Customer Database containing their Birthdays

so that they can inform the customer about

their offers a week prior to their birthday.

Price

Free version of the app will generate traffic

and attract new users

The premium version of the app will be priced

at $0.99 which is quite affordable.

Communication

Discussion forums

Fan clubs

Company website

Social media

Google ads

Print media

Distribution

Google Play Store

Amazon App Store

Company Website

Recommended Websites

Implementation

Hire app developers and brief them about the

design

Search for potential investors to financially aid

us

Prepare the print and video advertisement

Thank You!