A PR firm connecting brands to the family market.

Our lens into this market is mum. We’ll help you navigate this power consumer and her £700bn purse.

Our network of mums around the UK respond to market research, tell us if our campaigns will work for them, create content, interact on our Facebook page and share their personal stories on our parenting blog at www.thevistavillage.com.

Our centralised Media Hub team keep abreast of the latest trends, stories and influencers within the family market and spread up to the minute news across the client teams. This set-up enables the agency to keep abreast of the changing news agenda (and gossip) while dedicating their time to our client deliverables.

Vista’s USP.

The Vista Media Hub

Celebrity Movers & Shakers

Seasonal stories

Celebrity babies

Competitorwatching

Industry InfluencersNew titles

Media intelligence

Topical stories

This is our unique approach, and why no other PR firm connects to the family market quite like we do.

Vista clients past and present.

Our professional services

Media coverage

Social influencers & content creation

Consumer research &

insights

Brand building

campaigns

Strategic partnership

s

Events

Media coverage & social influencers.

We’re old school PRs.

We maintain strong contacts with your target media and social influencers, craft a good story and get you coverage in the media that counts.

Social media has rocked our world. Probably more so than your world. So we make it our place to know how to connect on social platforms and get the right people talking about your products.

To raise awareness of the parent resource, My Phonics Kit, ahead of the first, compulsory Year 1 Reading Check, we had to cut-through vocal opposition to the test from teaching unions and literary experts.

We reached over 2 million parents in the UK and received an 88% uplift in social media interactions.

“We attribute the strong sales with Amazon to an increased awareness of My Phonics Kit online.”Elaine McquadeHead of Marketing & PublicityOxford University Press, Children’s Books

Case study 1.

Brand building communications.

We receive over 5,000 marketing messages every day.

To get noticed and stir an impulse to buy, you need your brand to stand out, and stand for something.

We can help you refine your messages and tell stories that will make your target audience take note, and tell their friends.

In 2015, we reached 34 million people in the UK across broadcast, print and online media with a compelling insight and shareable content.

The content spread across 4 continents, via 374 pieces of editorial coverage. Receiving over 23,000 interactions. “The team at Vista know our brand and articulate its values incredibly well and the coverage reached into important international markets for the business. Our brief was to be brave and challenging. They certainly achieved that.” Denise Aldous, Brands Manager, Start-rite Shoes 

Case study 2.

Strategic partnerships.

What’s better for driving business forward than aligning with a like-minded brand with a shared target audience, established customers and an engaged social network?

A smart partnership can speak volumes for your brand and take you into unchartered territory for new sales. We will identify, broker and activate these partnerships for you.

Case study 3.A partnership with leading eczema cream Hope’s Relief and baby swimming experts Turtle Tots encouraged social media conversations and sharing during National Eczema Week.

We recruited case studies, ran competitions, created 10 skincare and eczema advisory films, launched Hope’s Relief UK YouTube channel and undertook Facebook advertising to increase exposure.

Our coverage reached over 800,000 parents during National Eczema Week and drove over 49,500 views of the brand’s Facebook page.

Events.

When all said and done, sometimes you just need to get right in front of your customer to make that direct sale.

Whether you’re looking for media coverage at an exhibition, buzz around a pop-up store or a good old fashioned photoshoot launch, we will deliver an event closely aligned to your business objectives.

We toured Start-rite Fashion Shows to three key shopping centres across the UK: Trafford Centre; Meadowhall and Bluewater.

To find our catwalk stars, we asked parents to enter their child via their local newspaper.

We updated Start-rite social media with films and pictures and obtained editorial coverage for every child that took part.

Reached over 8 million people in these key locations and increased Start-rite’s social media followers by 50%.

Case study 4

Our professional standards.

Daily conversations, ideas and opportunities.

Weekly highlights email.

Monthly reports with cumulative coverage.

Director sign-off of all materials.

Registration with media search engines and PR licences.

A few testimonials

Only three more pages…

‘The value we get from Vista is two-fold: their great media contacts and professional support. They are never too busy to sit with us to formulate new ideas, support with writing professional materials and advise on events. I see them as a vital part of our team.’ JACQUELINE HURSTFOUNDERFERTILITY SUPPORT

Vista supports Start-rite with active press office and project management services, handling media liaison for our product portfolio and seasonal range launches and delivering brand building campaigns. They are organised, efficient and very well connected with our key media. The team’s enthusiasm and understanding of our key messages always produces results, and they frequently come to me with new ideas and opportunities, keeping an eye on our commercial objectives.STACEY WRIGHTPR MANAGERSTART-RITE SHOES

The staff at Vista are friendly and attempt to tailor a pitch to a title, rather than just sending out a generic release. Our meetings are informative and full of imagery – visuals are always a great help.

CATHERINE HUDSONCONTENT EDITOR, JUNIORMAGAZINE.CO.UK

Vista are efficient, fast and wonderful to work with. Bursting with ideas, suggestions and an array of brilliant brands and products, they understand our target audience and the magazine itself and they are one of the few agencies that I can rely on when I've got a tight deadline or need help with editorial content.

ALISON POTTERPRIMA BABY & PREGNANCY

Can we help you make more sales in 2016?

Jane Pavia-DavisManaging Director,

Vista Public Relations jpd@thevistavillage.com

 t: 01295 369 182 m. 07710 792 522

@Vistamums VistaPR vista_pr

Vista Public Relations

www.thevistavillage.com

Registered address: Kineton House, 31 Horse Fair, Banbury, OX16 OAE. Company number: 7805191