make.work.seem.less

values.more.or.lessOur brand values drive everything we do. How we act, how we communicate and what drives our business.

To help our staff and partners understand how to best communicate our values, this “more or less” guide will show you what we mean – visually - when we want to express our values in communications.

IntelligenceBank:CHANGE IMAGE BACKGROUND, CHANGE LOGOS AND TAGLINES…Delete this.

our.brand.is.aliveYour Brand Manifesto goes here…

YOUR LOGO YOUR TAGLINE

IntelligenceBank:DON’T FORGET TO USE YOUR BRAND FONT.Delete this.

our.valuesList your values here:+ One + After+ The Other

YOUR LOGO YOUR TAGLINE

IntelligenceBank:TALK ABOUT WHAT THESE WORDS MEAN – BUT KEEP IT SIMPLE.Delete this.

less. • Copy goes here explaining what we mean by more or less, etc.• Copy goes here explaining what we mean by more or less, etc. • Copy goes here explaining what we mean by more or less, etc.

more.

Brand Value #1

• Copy goes here explaining what we mean by more or less, etc.

• PEOPLE: • Natural, youthful,

YOUR LOGO YOUR TAGLINE

IntelligenceBank:BRAND VALUE #1: EG: REPLACE IMAGES. WHY NOT TALK ABOUT MOOD OR TONE. Delete this.

more.• Copy goes here explaining what we

mean by more• Copy goes here explaining what we

mean by more

• Copy goes here explaining what we mean by less

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less.

YOUR LOGO YOUR TAGLINE#2 LIVING CULTURE

IntelligenceBank:BRAND VALUE #2: REMEMBER TO TALK ABOUT EXPRESSION WHEN USING IMAGES WITH PEOPLE. Delete this.

• Copy goes here explaining what we mean by more

• Copy goes here explaining what we mean by more

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more.

• Copy goes here explaining what we mean by less

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Brand Value #3YOUR LOGO YOUR TAGLINE

IntelligenceBank:BRAND VALUE #3: EG: DON’T FORGET TO TALK ABOUT TREATEMENTS AND TONE.Delete this.

more.• Copy goes here explaining what

we mean by more

• Copy goes here explaining what we mean by more

• Copy goes here explaining what we mean by more

YOUR LOGO YOUR TAGLINE

#4 Brand Value

IntelligenceBank:BRAND VALUE #4: EG. YOU COULD ALWAYS SHOW YOUR BRAND VALUE IN CONTEXT.Delete this.

YOUR LOGO YOUR TAGLINE

• Copy goes here explaining what we mean by less

• Copy goes here explaining what we mean by less

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#4 Brand Value

IntelligenceBank:BRAND VALUE #4: YOU COULD DISCUSS, BAD, OBVIOUS OR CLICHÉ IMAGES. Delete this.

more.less.• Copy goes here explaining what we mean by more or less,

etc.• Copy goes here explaining what we mean by more or less,

etc. • Copy goes here explaining what we mean by more or less,

etc. • Copy goes here explaining what we mean by more or less,

etc. • Copy goes here explaining what we mean by more or less,

etc.

• Copy goes here explaining what we mean by more or less, etc.

• Copy goes here explaining what we mean by more or less, etc.

• Copy goes here explaining what we mean by more or less, etc.

• Copy goes here explaining what we mean by more or less, etc.

• Copy goes here explaining what we mean by more or less, etc.

less.• Copy goes here explaining what we mean by more or less, etc.• Copy goes here explaining what we mean by more or less, etc. • Copy goes here explaining what we mean by more or less, etc.

more.• Copy goes here explaining what we mean by more or less, etc.• Copy goes here explaining what we mean by more or less, etc. • Copy goes here explaining what we mean by more or less, etc.

YOUR LOGO YOUR TAGLINE

SUMMARYIntelligenceBank:A SPACE TO SUMMARIZE AND BRING HOME YOUR MESSAGE ON VISUALIZING BRAND VALUESDelete this.