Real Estate. Insights.

Key Sub-Verticals in Real Estate

Head of Strategic Partnership with StreetEasy

Commercial Real Estate

Residential Real Estate

Professionals

Consumers

Professionals

ConsumersBuyers, Renters, Landlords, Tenants, Private Investors

Brokers, Developers, General Contractors Mortgage Folks/Banks, Architects, Designers, Marketing Agencies

Brokers, Developers, General Contractors Mortgage Folks/Banks, Architects, Designers, Marketing Agencies

Buyers, Renters, Landlords, Tenants, Private Investors

of real estate transactions are

influenced by internet today

53%

Zinnov Research

53% respondents choose internet among the Top 3 medium for real estate research

24% of respondents choose internet as their first choice for real estate researchTop Information Sources for Real Estate

ResearchPrint - 54%Internet - 53%Sales/broker -

52%

Referrals- 50%TV - 27%

Outdoor Ads - 25%

What Does The Real Estate Buyer Research Funnel Look Like?

Nielsen NetView France, 2013

Internet is the most important source for Real

Estate Information.

Top Reasons For

Online Research

52%Ease of comparison/Large variety of options

60%Easy access to in-depth property information and market trends

43%Financing and document processing information

49%Easy access to contact details of owners, developer etc.

Google Search is a Primary Entry Point for all Activities

Mobile is Already Big: Mobile Queries Doubling Every Year

+98%

28%Searches are on Mobile

Create Demand14M YouTube Views on Real Estate

21% of home shoppers rely SOLELY on online sources to conduct real estate research.

Top Reasons For Online Research52% East of comparison

60% Easy access to in-depth property information & market trends

49% Easy access to contact details of owners, developer etc.

43% Financing and document processing information

Capture Demand

50% lift in search behaviour after exposure to a display ad on the GDN

121% YoY increase in real estate searches on Google

1/3 of real estate site visits are referred by a local search query

Real Estate searchers are 2X more likely than non-searchers to convert

5 Strategies to Create and Capture Demand

Be discoverable wherever customers are seeking help

Offer customers a consistent and smooth experience with your brand across screens and devices

Consistent, clear and relevant content

Align with high priority audiences

Use sight, sound and motion to educate and entertain

Seasonality for Real Estate Listings

Google Internal

2 MillionSearches

on Google