New B-class mytaxi fleet

The fact that mytaxi is building the most modern and comfortable fleet in Poland gives us great opportunity to reach the biggest number of people and show them not only that taxi business is growing and improving, but also the New Mercedes Benz B-class.

mytaxi will promote the New B-class fleet using every marketing, communication and public relation tool. The promotion includes special communication both inside and outside the add. The most important elements of the marketing plan are: lifestyle photoshoot, modern advertising spot production and dedicated, innovative social media communication.

Informations:

Number: 20 cars

Timing: 20.04- 04.05 2016

Publication: online

Advertising Spot

Advertising Spot

The video spot will help us reach our target people, who always are online, follow the trends and catch every opportunity to live their dream. It has to be simple, sensual and modern. Both characters, scenario and atmosphere should be the same as in our photo shoot. We will put the situation in the front, and the characters will be used to carry emotions and our values (exclusivity, modern, quick, and comfort).

During the campaign, we will tease our passengers with two secret short (max 15’’) clips, which with PR boost will build huge mysterious buzz.

STAR BMW 1 Million by Paco Rabanne Top Model intro (season 5)

Stylistic Inspirations:

Informations:

Time: 0:51 min

Teasers: 2 x 15 sec

Locations: Industrial indoor, streets of the modern city

Publication: online (social media)

Advertising Spot - costs

In the spot the real world narrated in the lyrical and methaphorical way intertwined with the virtual reality of the city, to which we have acces by mytaxi app. A real city, with are streets, buildings, bridges, has its exact equivalent on the smartphone. Animations are expanding the footage. The film suddenly becomes a kind of game. At the same time It becomes clear that virtual is everywhere around us and it makes our life easier ...

The film tells the story of a girl traveling by taxi through the big city. We see this city from subjective point of view. We see all those places, favorite cafes, places connected with work, friends and daily activities of young, vivant girl. The world in the movie is safe, stylish and filled with innovative technologies, which undoubtedly facilitate the life and improve its comfort.

The movie begins with the frame of a phone with mytaxi app launched. We see the a map of the city. Suddenly the animated map is changing into the real city (aerial shot with drone). Close up to the phone. We see buildings, cars, streets in the app. Everything looks seemingly normal... (to create the effect of city on the phone we use the key framing technique)

Scenerio: Result:

Advertising Spot - costs

WHAT WE DO

MOVLAB Film & Interactive Studio deals in movie production, data visualization, mapping, introduction of new apps and interactive solutions - the future of modern .marketing. We offer innovative solutions combining art, business and social media. Our specialty are interactive movies and cross media projects

WHO WE ARE

Man of Vision Laboratory expands your reality, in which numbers are moving objects, applications get video marketing in motion, and interactive technologies take you to the future. That is what keeps the earth and business moving. Nothing stays still.

Executive (MOVLAB):

Photo shoot

Photo shoot

Travel with mytaxi is easy, comfortable and pleasant. With new fleet it’s going to be also exclusive.

Let’s tell everybody a story about soothing, which every citizen of the modern city experiences few times a week with beautiful and proper visualization. That will help with building a picture not only of the brand but it will also help fight the wrong taxi business stereotype.

We will hire professional Warsaw photographers and let them do what they can do best: tell a beautiful story. The photoshoot must be modern, stylish and urban. That’s because we want dedicate it to young people who are focused on their dynamically developing careers, who love to follow their needs and desires.

Informations:

Number: 9 pictures

Copy: 1 year

Locations: Industrial indoor, streets of the modern city

Publication: online (social media)

Photo shoot

Gosia Turczynska is an up-and-coming photographer based in Warsaw. She shoots fashion and beauty editorials and campaigns, providing the country’s both emerging and established brands with a youthful, contemporary visual language that’s bound to make an impact.

Gosia regularlyy contributes to many publications including i-D online, Vice, Icon Magazine, Novembre Magazine, Elle Poland, Glamour Poland. 

She now counts Reebok, Adidas, Solar, Wella, House, J&B Whisky among her commercial clients. 

Executive (Gosia Turczyńska):

Photo shoot - results

Executive (Gosia Turczyńska):

Social Media

Social Media

The very best thing about social media is change. It follows and changes with us all the time, so when the new fleet will be fully available for passengers to book, it will be noticeable on our social media channels. We will be more stylish, exclusive and modern – just as our photo shoot and advertising spot.

The change will include our Facebook, Twitter, Instagram profiles and YouTube channel.

Special marketing materials it’s not the only thing, we prepared for our social media followers. We would like to offer them an innovating and easy activation. The “mytaxi spotted” is a urban game, which is based on looking for a mytaxi cab on the streets. When our passenger will notice that mytaxi cab is passing by, he should memorize its side back number. Than write it directly to us on Facebook with “mytaxi spotted” formula. He will be given with a free voucher in return. We know that everybody loves presents.

The Mercedes-Benz new B-class fleet will be awarded with biggest voucher. We will increase its awareness that way.

mytaxi Spotted:

Social Media campaign - first results

Premiere post: Timing: 20.04.2016 - 5:04 PM (after 30 hours)

Organic reach: 100 529 Paid reach: 23 150

Insights: Video Views: 18 612

Likes: 282

Comments 40

Shares: 50

Facebook:

Book now the new taxi generation in Poland

The new Mercedes-Benz B-Class fleet