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Karla Campos and Jackie Jimenez talk Content Marketing at WebCongress Miami. Topics: -Blog -Press Release & Articles -Photos -Videos -Integrating with WordPress -Online Marketing Strategy
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Content Marketing “Get the Most Out of Your Content Online”
Karla & Jackie
#WebCongress @InnovateWP @SocialMediaSass
Tweet Us Giveaway!
Our Bios We are the Real Women of Social Media We speak at marketing and tech conferences
Founder & CEO - Social Media Sass / The Real Women of Social Media
● CEO of Social Media Sass, we make your social media rock.
● CEO - The Real Women of Social Media ● Winner Small Business Influencer Awards ● Board member
Social Media Club South Florida ● Soon to be published author of The
Chronicles of a Social Media Addict. ● Speaker NicheParent, Social Media Day
Founder & CEO - The Innovative Consultants LLC / Innovate WP
● Innovate WP: WordPress Training Program - LiveNinja Partner
● #WPMIA Co-Organizer ● WordCamp Miami & Orlando Speaker ● Provides Integrated Marketing Services ● Clients: 3iWave SmartWatch,
Peter Coppola ● Connect on Twitter @InnovateWP /
@JackieJ04
Karla Campos Jackie Jimenez
Agenda
● Learn About:
○ Content types to use in marketing
○ Distribution Channels
○ Case studies & examples of successful content marketing
○ Tools & WP plugins for content creation & distribution
Content People Want
Content That Builds Trust:
● Shows that you know your subject matter well
● Posts by others (reviews & testimonials) : shows credibility
● Guest Blogging
● Credible Content - shows authenticity
Types of Content
● Blog Posts ● Photos & Videos ● Press Releases and Articles ● Email Newsletters ● Customer Generated Content ● Presentations: SlideShare
IT’S ALL ABOUT WORDPRESS
The Power of WordPress
Blog Posts Posts that build trust
● Instructional posts
● Product and service reviews
● Company updates
● Newsworthy items
● Industry topics
● Showing your expertise
STATISTICS ONLY GOING UP
You Should Have Blogged Already!
Source: WordPress.com
WordPress = Code is Poetry
Content May Be King, but Comments are QUEEN!
WordPress Comments
Disqus CommentLuv
LiveFyre Intense Debate
WP <3 FB
WP Social Authenticate
Facebook Plugin for WordPress
Source: iStrategy Labs
THE IMPORTANCE OF PHOTOS
Photos
#
Source: MDG Advertising
Photos ■ Memes Oh My!
■ PicMonkey
■ Filtered Photos
(Instagram, Diptic)
■ Mobile Photo Apps
● Picsart
● HDR Camera
Photos & Videos
VIDEO MARKETING ONLY RISING
The Importance of Video
Videos
■ Curated on Instagram & Vine, Mobile Apps
■ YouTube & Vimeo Channels
■ Custom Player
■ eHow & Instructional Videos
■ Live Spreecast & Google Hangouts
YouTube
YouTube Live
Short Videos
#WebCongress @InnovateWP @SocialMediaSass
Power Sharing on Instagram Vs Vine - What Do You Prefer?
Hangouts
Over 1 Million Active Users on Google+ (Source: Google)
If You Don’t Have a Google+ or YouTube Profile...
Shame on You!
Social Chats
Viral: “Social Chats” Spreecast Breaks 2.5K Live Viewers
GIVEAWAY TIME
#WebCongress @InnovateWP @SocialMediaSass
Tweet a Picture of Us: #WebCongress, Both Our Twitter Handles & Your Creative Caption
PRESS RELEASES ARTICLES
Press Releases & Articles
Source: E-Releases
● Google Trusts Dated Written Content - Shows Importance ● 80 Million People Get Their News Online Every Day
● 100 Million People Use Search Engines Daily
● 64% of Journalists Use Google or Yahoo! to Follow News
Press Releases & Articles
Source: CommonCraft
The Power of Press Releases
State, Regional, Country and Global Distribution
PRWeb is #1 in Social Media and Blogs: PRWeb releases are referenced more than twice as often as the closest competitor on Google Blogs (1.6 million to 750,000.)
Email & Newsletters
#WebCongress @InnovateWP @SocialMediaSass
http://www.radicati.com
Articles
● Topical information about the industry ● Off Page - linking back to your site ● Keyword Rich, but Not Keyword heavy
485,259 Experts on EzineArticles to Date!
Channels of Distribution
Learn where to place your content for highest viewership ● Your Website/Blog
● Other Blogs ● Social Media ● Web Communities ● Content Curation ● Email
MARKETING CASE STUDIES
Case Studies
Case Studies
Over 289,000 Subscribers - Large Reach
Case Studies
Spin Chill
Case Studies
INTEGRATING WITH WORDPRESS
Your Website/Blog
● Importance of Authorship ● Google+ Integration ● Social Media Feed: Dynamic Content ● Dynamic Content: Blog on Homepage vs Static
Your Website/Blog
#WebCongress @InnovateWP @SocialMediaSass
About Author Box & Star Author Box
Your Website/Blog
Shareaholic
Other People’s Website/Blog
Guest Blogging Articles Off Site
Opinion Articles: Journalism
WP Plugins
Blubrry
Scoop.It
Rebel Mouse
Rotating Twitter Plugin
NextGen Slider
JetPack
Tools & WP Plugins
Editorial Calendar -
Schedule content, collaborate
Social Media Plugins
Floating Social Media Icons Social Sharing Toolkit Pinterest Integration
Email Marketing
● It’s All About the Call to Action. ● Focus on Mobile - Over 80% of email users check on their phones ● Test, test and test again - you don’t want unsubscribes!
MailChimp | Constant Contact | Aweber
Email Marketing
VistaPrint
Online Tools
● Dropbox
● IFTTT
● Flickr
● Twitterfeed
● Networked Blogs
INTEGRATING YOUR STRATEGY
Start Developing Focus on Your Audience Write Write Write! Keyword Research Video & Visual Strategy
Improve Google Analytics A/B Testing SproutSocial Reporting Facebook Page Insights Find a New Niche
Rinse & Repeat Project Ahead - Dates If It Works, Don’t Break It Constantly Evolve Keep Connecting Use the Tools
1 2 3
Developing an Integrated Marketing Strategy Online
You Got Questions? We Got Answers.
That’s All Folks!
Thank You #WebCongress Workshop Attendees
Giveaway Winner Time! #WebCongress @InnovateWP @SocialMediaSass
Simple Side With Three Columns Każdy motyw Microsoft PowerPoint zawiera wbudowany schemat kolorów, aby zastosować do slajdów. Jeśli nie lubisz dostępne opcje, można tworzyć własne schematy
kolorów w programie PowerPoint do wykorzystania w prezentacji.
Zawiera wbudowany schemat kolorów, aby
zastosować do slajdów. Jeśli nie lubisz dostępne
opcje, można tworzyć własne schematy kolorów w
programie PowerPoint do wykorzystania w
prezentacji. Zawiera wbudowany schemat kolorów.
Zawiera wbudowany schemat kolorów, aby
zastosować do slajdów. Jeśli nie lubisz dostępne
opcje, można tworzyć własne schematy kolorów w
programie PowerPoint do wykorzystania w
prezentacji. Zawiera wbudowany schemat kolorów.
Zawiera wbudowany schemat kolorów, aby
zastosować do slajdów. Jeśli nie lubisz dostępne
opcje, można tworzyć własne schematy kolorów w
programie PowerPoint do wykorzystania w
prezentacji.
Zawiera wbudowany schemat kolorów, aby
zastosować do slajdów. Jeśli nie lubisz dostępne
opcje, można tworzyć własne schematy kolorów w
programie PowerPoint do wykorzystania w
prezentacji. Zawiera wbudowany schemat kolorów.
Zawiera wbudowany schemat kolorów, aby
zastosować do slajdów. Jeśli nie lubisz dostępne
opcje, można tworzyć własne schematy kolorów w
programie PowerPoint do wykorzystania w
prezentacji. Zawiera wbudowany schemat kolorów.
Zawiera wbudowany schemat kolorów, aby
zastosować do slajdów. Jeśli nie lubisz dostępne
opcje, można tworzyć własne schematy kolorów w
programie PowerPoint do wykorzystania w
prezentacji.
Schemat kolorów, aby zastosować do slajdów. Jeśli nie lubisz dostępne opcje, można tworzyć. CORP
The Real Women of Social Media SocialMediaSass.com InnovateJackie.com InnovateWP.com
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