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THE CONVERGENCE OF SALES & MARKETING #ConnectIn16
TOPIC TITLE HEREOlivier LegrandManaging Director Asia-Pacific and Japan LinkedIn
THE CONVERGENCE OF SALES & MARKETING #ConnectIn16
1. Sales and marketing can own the buyer’s
experience
2. Content helps prospects navigate a complex buyer's
journey
3. Data and insights enable a buyer-centric experience
The Convergence of Sales and Marketing
THE CONVERGENCE OF SALES & MARKETING #ConnectIn16
500+Attendees Are in a Director
position or above
31% 50:50
Sales: Marketing
Overview of members in attendance
THE CONVERGENCE OF SALES & MARKETING #ConnectIn16
You have vast and important networks
413K Connections
33% Director & Above Connections
33% of Connections outside your Country
THE CONVERGENCE OF SALES & MARKETING #ConnectIn16
But you can expand your networks further by connecting with others at the event
Currently, only 37% of you are connected to attendees from at least 2 other companies
THE CONVERGENCE OF SALES & MARKETING #ConnectIn16
Earliest Adopter
Tim Courtright
Most Popular
Layal Mansour
Most Connecte
d Max Bonpain
Most Endorsed
John Smibert