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Web Marketing John Castro, Co-founder & CEO of Websites For Cosmetics

WFC - Smart Ideas Seminar Manchester Presentation

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www.websitesforcosmetics.com were honoured to present at this years (2014) Smart Ideas Seminar in Manchester. Here is the slide show our CEO John Castro used within his whole presentation. We hope this is of value to you! [email protected] | 020 3086 7461

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Page 1: WFC - Smart Ideas Seminar Manchester Presentation

Web MarketingJohn Castro, Co-founder & CEO of

Websites For Cosmetics

Page 2: WFC - Smart Ideas Seminar Manchester Presentation

Some Questions

www.websitesforcosmetics.com

Page 3: WFC - Smart Ideas Seminar Manchester Presentation

Source: Small Business Administration / Google Inc. Survey / Entrepreneur Inc

Some Data

www.websitesforcosmetics.com

Page 4: WFC - Smart Ideas Seminar Manchester Presentation

1 in 3 people

start their

purchasing

process online

www.websitesforcosmetics.com

Page 5: WFC - Smart Ideas Seminar Manchester Presentation

82% of people

follow up

either by

phone or visit

www.websitesforcosmetics.com

Page 6: WFC - Smart Ideas Seminar Manchester Presentation

39% greater

revenue per

year if you

have a

website

www.websitesforcosmetics.com

Page 7: WFC - Smart Ideas Seminar Manchester Presentation

50% of all

internet usage

is on mobile

devices

www.websitesforcosmetics.com

Page 8: WFC - Smart Ideas Seminar Manchester Presentation

So what

should you be

doing about

this in 2014?

www.websitesforcosmetics.com

Page 9: WFC - Smart Ideas Seminar Manchester Presentation

E – I – E Formula

www.websitesforcosmetics.com

Page 10: WFC - Smart Ideas Seminar Manchester Presentation

Engagement Interaction

= Enquires

www.websitesforcosmetics.com

Page 11: WFC - Smart Ideas Seminar Manchester Presentation

Influential Brands

www.websitesforcosmetics.com

Page 12: WFC - Smart Ideas Seminar Manchester Presentation

Influential Brands

www.websitesforcosmetics.com

Page 13: WFC - Smart Ideas Seminar Manchester Presentation

Influential Brands

www.websitesforcosmetics.com

Page 14: WFC - Smart Ideas Seminar Manchester Presentation

Influential Brands

www.websitesforcosmetics.com

Page 15: WFC - Smart Ideas Seminar Manchester Presentation

The Fundamentals

www.websitesforcosmetics.com

01 | Have Case Studies

02 | Use Video To Engage

03 | Recent News & Blogs

04 | Have Search Bar

05 | Engaging Enquiry Form

Page 16: WFC - Smart Ideas Seminar Manchester Presentation

www.websitesforcosmetics.com

Have Case

Studies

Happy Customers

=

More Customers

Page 17: WFC - Smart Ideas Seminar Manchester Presentation

www.websitesforcosmetics.com

Use Video

To Engage

Increases

Conversion

By 30%

Page 18: WFC - Smart Ideas Seminar Manchester Presentation

www.websitesforcosmetics.com

Recent News

& Blogs

Be Up To Date

&

Personal

Page 19: WFC - Smart Ideas Seminar Manchester Presentation

www.websitesforcosmetics.com

Have A

Search Bar

Search

Used

By 30%

Page 20: WFC - Smart Ideas Seminar Manchester Presentation

www.websitesforcosmetics.com

Engaging

Enquiry Form

Offer Something

Of

Value

Page 21: WFC - Smart Ideas Seminar Manchester Presentation

Q&A Session

www.websitesforcosmetics.com

Page 22: WFC - Smart Ideas Seminar Manchester Presentation

“I couldn’t be happier. Having a terrible experience with previous agencies, it was so great to finally find a team that delivered on exactly what I needed, wanted and envisioned”

- Dr. Brian Franks

Our Clients

Page 23: WFC - Smart Ideas Seminar Manchester Presentation

SEO Puzzle

www.websitesforcosmetics.com

Page 24: WFC - Smart Ideas Seminar Manchester Presentation

Some Questions

www.websitesforcosmetics.com

Page 25: WFC - Smart Ideas Seminar Manchester Presentation

Usual Reaction

www.websitesforcosmetics.com

Page 26: WFC - Smart Ideas Seminar Manchester Presentation

Usual Reaction

www.websitesforcosmetics.com

Page 27: WFC - Smart Ideas Seminar Manchester Presentation

www.websitesforcosmetics.com

IS

SEO

DEAD

??????

Page 28: WFC - Smart Ideas Seminar Manchester Presentation

www.websitesforcosmetics.com

Google Made

5 Updates

in 2013

ALONE

Page 29: WFC - Smart Ideas Seminar Manchester Presentation

www.websitesforcosmetics.com

01 | Shares

02 | Likes

03 | Reviews

04 | Comments

Social Driven

Page 30: WFC - Smart Ideas Seminar Manchester Presentation

www.websitesforcosmetics.com

01 | Blogs

02 | Articles

03 | Relevant

04 | User Targeted

Content Driven

Page 31: WFC - Smart Ideas Seminar Manchester Presentation

www.websitesforcosmetics.com

01 | Quality

02 | Reputation

03 | Relevant

04 | Social

Content Driven

Page 32: WFC - Smart Ideas Seminar Manchester Presentation

www.websitesforcosmetics.com

So what does

this all mean

for

YOU ??

Page 33: WFC - Smart Ideas Seminar Manchester Presentation

www.websitesforcosmetics.com

SEO is a

marathon

NOT A

SPRINT

Page 34: WFC - Smart Ideas Seminar Manchester Presentation

www.websitesforcosmetics.com

It has

become

harder

BUT

BETTER

Page 35: WFC - Smart Ideas Seminar Manchester Presentation

www.websitesforcosmetics.com

Going the

distance

=

SUCCESS

Page 36: WFC - Smart Ideas Seminar Manchester Presentation

Q&A Session

www.websitesforcosmetics.com

Page 37: WFC - Smart Ideas Seminar Manchester Presentation

www.websitesforcosmetics.com

LIVE!

WEB

Reviews

Page 38: WFC - Smart Ideas Seminar Manchester Presentation

“WFC were amazing to work with. They understood exactly what I wanted. They listened, advised and delivered. I am so happy that WFC will be managing my site monthly”

- Dr. Preema Vig

Our Clients

Page 39: WFC - Smart Ideas Seminar Manchester Presentation

“It’s just what I envisioned. It gains the trust of my visitors and showcases my experience. The team is super-efficient and made the whole process simple, hassle-free and timely”

- Dr. Toni Phillips

Our Clients

Page 40: WFC - Smart Ideas Seminar Manchester Presentation

Web MarketingWebsites For Cosmetics

0203 086 7461 | [email protected]