What are some core Marketing Concepts?

CORE MARKETING CONCEPT

N E E D S

W A N T S

D E M A N D

OR

TARGET MARKET : RURAL AREA

POSITIONINGN : LOW BUDGET PRODUCT

SEGEMATATION

1 2 3 4

O F F E R I N G

FREE AUDIO TAPE

FREE 2 YEAR MANTENANCE

B R A N D

Excellent taste

Best Quality

Naughty small girl

V A L U E

Q Quality S Service

P Price S

A T I S F A C T I O N

COMMUNICATION CHANNELS

DISTRIBUTION CHANNELS

Newspaper Television Internet

Shops Trade Fair E-commerce

SERVICE CHANNELS

Warehouse Transportation Banking

S U P P L Y C H A I N S

RETAILERS

Raw material Manufacturer

Product for consumer

WHOLESELLER

Free cup

Free Holiday Trip

Producing

Distributing

Promoting

Demographic Environment

Economic Environment

Social Environment

Natural Environment

Technological Environment

Political-legal Environment

Need, Wants, Demands Target Markets, Positioning, Segmentation Offerings and Brands

Value and satisfaction

Marketing Channels

Supply Chains

Competitions Marketing Environment

CREDIT

Philips kotler

Marketing Management : a south Asian perspective

Google Image Search

Prof. Sameer Mathur IIM-L

Marketing Management : DR. Ajeet Kumar Shukla

PRESENTATION BY

B. COM, MAHATMA GANDHI KASHI VIDYAPITH

VARANASI

INTERN IIM-L (MARKETING MANAGEMENT)

MENTOR: PROF. SAMEER MATHUR

kumarajeet50@gmail.com

THANK YOU