WHAT ARE YOUTALKING ABOUT?Introduction to Content Marketing for Realtors

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QUESTIONS YOUSHOULD ASKYOURSELF BEFOREYOUR START

1. What do I want to accomplish?2. What type of content should I publish?3. What resources will I need?4. How do I measure my efforts?5. How can I get started?6. Can I keep up with the trend?

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W H A T I S C O N T E N T M A R K E T I N G ?

Basically it is a combination of creating and sharing online materials not specific towritten content that builds targeted user interest. This is not the same as building your brand. This is advertising a thought like a piece of a blog, image or video that you see arenecessary and would benefit your audience.

A Good Content Should Answer a Question

People are research driven, and they'll frequently turn to the web to identifymaterial surrounding a particular question. In some situations - content marketing will even create questions people neverknew they had.

Your Task

Identify core audienceIdentify the desired actionBuild the User Want Drive Traffic to your website

Your Goal

Acquire more new leadsConvert leads to clientsClose more dealsBuild existing client relationships for referralsSurpass your competitors

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W H A T M A K E S A G O O D C O N T E N T ?

OVAAOriginal , Value, Authentic, Authoritative

Original - no copyright issues Value to your SEO efforts - build your material usinghosting site platforms Authentic - It should sell without being pushy.Authoritative (in a good way) - allows people andbrands to establish themselves as authorities onparticular topics. Publish articles - how tos (in a form ofa pdf, or video)

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TECHNICALSTRATEGIES FOR

CONTENTMARKETING

Keep things closely related or neatlycategorized- as people start connectingwith your content, they're inclined to readmore and more.Adding related articles to your blog.Having a next or previous link at thebottom of the pageLinking to other articles throughout thecopy of each.Look for keyword ideas - use googlekeyword planner.Stay away from content farms thatgenerate SEO articles.

The hardest part of the whole process isactually creating the material itself.

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T I P S

You may want to consider hiring aprofessional content writer to assist you. Or Get tutorials online

Take Note:

Who you are - establish your brandKnow your target audience - consumers,home sellers/buyers etc..What do you want to talk about And what do you want your audience to do- do you want them to subscribe to anewsletter, attend a webinar, call you forhome buying advice etc...

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4 C O N T E N T P R O M O T I N G I D E A S T O P R A C T I C E

Join Forums - be active in social forums, blogs, see how others do itMind your website design - your website should showcase your brand and whatservices/products you offer. Look at competitor sites tooUtilize Real Estate Marketing Sites - produce high quality home images, withcomplete content Keep your website updated - The ultimate goal is you want your audience to endup on your website. Research on top Real Estate players, how do they do it?

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Majority of Content Marketing is written.

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C O N T E N T T O P I C I D E A S

Customers - write a blog about your client. There is nothing more pleasing than sendinggratitude towards your customers. Industry - about Real Estate, be in the lookout for new and interesting topics. Niche - the more specific you are about your market, the better. If you are a real estate agent thatsells luxury lakefront homes, your site should boast of that information. Public services - Provide information about schools in the district, legal requirements, how to getaround the city etcListing - talk about the home, the neighborhoodBusinesses and entertainment - talk about events, nightspots, restaurants and otherSellers - advice on how to prepare before selling a home, appraisals, home improvement, etc...Buyers - How to’s and tips on choosing an agent, a mortgage broker, etc..FAQ - Frequently Asked Questions; provide your expert opinion on questions from comments, orclients. Etc…Improvements and special service offers - promote yourself! There is nothing wrong with that!Highlight special properties you have listed also any special services you provide. Outreachprograms you are affiliated with, a fun run you recently joined can be a compelling topic. Something bold and new - it is one thing to join social media conversations, it is another to createa topic of your own. Explore or if you have a question in mind ask it.

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O T H E R C O N T E N T T O P I C S

VIDEO CONTENT

Property toursNeighborhood toursLocal business establishments Client testimonialsVIP interviewsStaff testimonials

GRAPHIC CONTENT

Property PhotosLocal home architecture and designPhotos of the communityEvents photos you participated inGroup photos with staff - perhaps ateam building or outing photo.

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F R E Q U E N C Y A N D C O N S I S T E N C Y

STICK TO ASCHEDULE

Post New content at least twice amonthPromote New content where users aremost active in - utilize social mediaplatformsKeep on track - use online tools, useyour calendar to keep yourselfreminded of topics or you need to posta blog.

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C O N T A C T U S

MORE AWESOMECONTENT MARKETINGARTICLES COMINGSOON!Stay connected for updates and relevant topics!Visit: www.realestateleadsprospector.com

N e e d p r o f e s s i o n a l h e l p ? W eh a v e d e d i c a t e d s t a f f r e a d yt o a s s i s t y o u !

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