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The story of Power Branding shared via great Brand Manifestations around the world!
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What Brilliant Marketing Looks Like No Wisdom, just a View
@iBasSmit Aug 2013
Why to Bother…
Why to Bother…
… because it claims a bigger piece of the BRAIN DOMAIN!
Why to Bother…
… because it claims a bigger piece of the BRAIN DOMAIN!
Or in CMI terms: “it increases BRAND EQUITY”
Why to Bother…
… because it claims a bigger piece of the BRAIN DOMAIN!
Or in CMI terms: “it increases BRAND EQUITY” Or in R&D terms: ‘Branded Product Test > Blind Product Test’
Why to Bother…
… because it claims a bigger piece of the BRAIN DOMAIN!
Or in CMI terms: “it increases BRAND EQUITY” Or in R&D terms: ‘Branded Product Test > Blind Product Test’ Or in kids language:
Why to Bother…
… because it claims a bigger piece of the BRAIN DOMAIN!
Or in CMI terms: “it increases BRAND EQUITY” Or in R&D terms: ‘Branded Product Test > Blind Product Test’ Or in kids language:
“I simply like it more”
What makes Marketing brilliant? Viewed from different perspectives, without being complete…
CONSISTENCY
DESIR
AB
ILITY
SIMPLICITY
BRAVE While being true to your DNA
DIFFERENTIATION
SIN
GLE
M
IND
EDN
ESS
HAVING
VIEW
BEING REVOLUTIONARY
BR
AN
D
EXP
ERIEN
CE
EYE
DETAIL
DEMOCRATIZATION
FUNCTIONAL EM
OTIO
NA
L
SPIRITUAL
CURIOSITY
ABILITY TO SEE WHAT OTHERS DON’T SEE [YET]
Njoy your journey!