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What is a brand?
Brand –
Most valuable intangible assets of any firm .
Branding
But how to create difference ?
Recap
-What is a brand?-What is branding?-Scope of branding?-How does branding work?
These slides were created by Yovan Sethi, IIIT Allahabad,
during a Marketing internship by
Prof. Sameer Mathur, IIM Lucknow (See
www.IIMInternship.com)
Disclaimer