Embed Size (px)
Citation preview
Neuromarketing Design
The creative process that involves the core principles of visual hierarchiesimplemented towards the goal of higher converting actions based on the principlesof influence and persuasion driven by the 3 major brain systems.
@riveranomics.com
Image Credit: hackdesign.orgImage Credit: searchenginepeople.com
Dual Process Theory
System 1: Fast & Intuitive
System 2: Smart, Slow & Lazy
@riveranomics.com
Image Credit: amazon.com
The 3 Brains
@riveranomics.com
Image Credit: nathalienahai.com
Image Credit: amazon.com
System 0
The Emotional Brain
@riveranomics.com
Image Credit: pixar.com
Neurotransmitters & Hormones
@riveranomics.com
Image Credit: centerforhealthandhealing.org
Image Credit: compoundchem.com
Image Credit: amazon.com
Design Tactics
@riveranomics.com
Image Credit: zenexmachina.com
Image Credit: rrfirearms.com
Image Credit: stanford.edu
Good Design. . .
@riveranomics.com
Image Credit: startupsthisishowdesignworks.com
CONVERTS
@riveranomics.com
Image Credit: findandconvert.com
Image Credit: brandbubble.co
Design Leadership
@riveranomics.com
Image Credit: metalab.co
Image Credit: kpcb.com
Great UI/UX
- Like your users
- Don’t make them think
@riveranomics.com
Image Credit: amazon.com
The Psychology of Persuasion
• Liking• Scarcity• Authority• Reciprocity• Social Proof• Consistency & Commitment
@riveranomics.com
Image Credit: amazon.com
