Online reputation management is crucial for business today because it builds trust and shows that the business is an expert in their field, and this leads to more sales. There are two sides to ORM: the building process and repairing a reputation that is damaged.
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www.recoverreputa tion.com What is Online Reputation Management
What is your online reputation, and why you should care?
www.recoverreputa tion.com What is Online Reputation Management
No web presence=no clients
www.recoverreputa tion.com What is Online Reputation Management
Most small businesses or professionals understand that online
reputation management is important, but: One Negative Review = Loss
of 30 Customers
www.recoverreputa tion.com What is Online Reputation
Management
www.recoverreputa tion.com What is Online Reputation
Management
www.recoverreputa tion.com What is Online Reputation Management
Pre-internet Brands, people and companies could control what was
said about them. Information was controlled by gate keepers,
companies, editors
www.recoverreputa tion.com What is Online Reputation Management
The Internet is the new first impression Clients Google you when
speaking on the phone Anyone can say anything, and it shows up
online People dont ask for references anymore, they search Google
Now
www.recoverreputa tion.com What is Online Reputation Management
Importance of Online Reputation Management The old way doesnt work
Emails ignored Cold calls get hung up on Mailings thrown away
Brochures ineffective
www.recoverreputa tion.com What is Online Reputation Management
Importance of Online Reputation Management Now: Marketing 2.0 Sales
made by Law of Attraction Built on by trust Online information and
searches Reviews are crucial Show by example
www.recoverreputa tion.com What is Online Reputation Management
Importance of Online Reputation Management Who do you want to do
business with? Trustworthy Professional Experienced Brings
value
www.recoverreputa tion.com What is Online Reputation Management
Importance of Online Reputation Management Online reputation
Management Conveys this trust and expertise A virtual cocktail
party or business meeting Translates your business and experience
to the web
www.recoverreputa tion.com What is Online Reputation Management
77% of executive recruiters use search engines to research
applicants 35% have eliminated candidates based on the information
they found (ExecuNet) 83% of companies will face a crisis that
negatively impacts their share price between 20 and 30%, during the
next five years (Oxford- Metrica) Importance of Online Reputation
Management
www.recoverreputa tion.com What is Online Reputation Management
Good Content Did You Know? "84% say online reviews influence
purchasing." From Opinion Research Corporation, Published in New
York Times:
www.recoverreputa tion.com What is Online Reputation Management
What is Online Reputation Management? Online reputation management
(ORM) is anything online about a business or person
www.recoverreputa tion.com What is Online Reputation
Management
www.recoverreputa tion.com What is Online Reputation Management
What is Online Reputation Management? Beyond just information
Sentiment Perception Impression Trustworthiness Expertise Feeling
about person or business
www.recoverreputa tion.com What is Online Reputation Management
What is Online Reputation Management? How to convert this?
www.recoverreputa tion.com What is Online Reputation Management
What is Online Reputation Management? Blog posts Comments on blog
posts Web sites Facebook likes Google+ activity Tweets YouTube
Instagram Pinterest
www.recoverreputa tion.com What is Online Reputation Management
What is Online Reputation Management? Your online reputation IS
your reputation.
www.recoverreputa tion.com What is Online Reputation Management
What is Online Reputation Management? Online Reputation Building:
Builds brand Draws customers Focused on sales Online Reputation
Repair: Suppresses or removes negative Creates content and
platforms Focused on restoring business
www.recoverreputa tion.com What is Online Reputation
Management
www.recoverreputa tion.com What is Online Reputation Management
Questions? Steve Giovinco, Recover Reputation Online Reputation
Management for Professionals 347-421-7598 |
[email protected]
www.recoverreputa tion.com What is Online Reputation Management
About Recover Reputation Boutique online reputation firm, focused
on professionals 20+ years IT, writing experience Personal,
hands-on approach