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Ad blocking – 3 industry truths
1.) It’s our fault
3.) Don’t blame the readers/viewers
2.) We’ve put profit ahead of our audience
Ad blocking – what to do?
1.) Humanize the solution(s)
3.) Unify to de-risk against the larger threats
2.) Re-educate our most valuable commodity
1.) We are in a political news crisis
2.) But it’s not a recent phenomenon
3.) Agencies and clients are guilty by association
US News – 3 industry truths
1.) Refocus on values vs valuation
2.) Stand for something!
3.) Change the metrics by which we evaluate our work
US News – what to do
Commercial Partnerships Membership Philanthropy
Ad revenue / content IP
Duty & Public Service
Courage
Integrity Openness
Honesty & Fairness
Developing a values-based business model