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12/11/15

When Partnerships Between Brands Make Sense @JohnnyVolk Head of Social Media, StubHub

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We have a variety of partnerships across the live entertainment landscape

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Partnerships between brands open up access to great content

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Partner contribution and collaboration makes content significantly more successful

20%  increase  in  engagement   29%  increase  in  LA  Kings  content  engagement  

127k  social  engagements  over  3  days  

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Partnerships don’t always have to require big investments

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3 Takeaways

1.  No brand is too big (or too small) to welcome partnerships

2.  What’s in it for THEM?

3.  Make it authentic