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Online intelligence specialists, we are
monitoring and analysing online conversations
and interactions to bring actionable insights to
our clients, allowing them the make informed
decisions and protect their reputation.
AGOREP is also the organizer of the
ReputationTime cycle of conferences.
www.agorep.com
ABOUT AGOREP
There are many ways to speak about social media
trends (technology, marketing, innovation, regulation….)
and I have decided to choose the societal angle in
regards to the information age.
Forewords
@cginisty
IDEA STARTERS AMPLIFIERS CURATORS COMMENTATORS VIEWERS
SETTING THE SCENE:
Who are the characters involved
in social media revolution?
Online conversations and interactions involve active participation of different contributors who all have an
impact on massive information flows.
@cginisty
Everyday on
Facebook*…
4,7billions shared contents
10billion messages sent
350million photos posted
Source: Socialbakers
Connected crowds don’t share
information but mainly emotions: Social
networks are powered by emotional
flows
@cginisty
Decline of trust in social media:
In a survey conducted by Kantar*, 58% of those surveyed
said that as a result of becoming aware of fake news they
had less trust in social media news stories about politics or
elections. For mainstream media, the figure was 24%.
* 2017 - Covering Brazil, USA, France and Britain
Global traffic generated from bots
surpassed human-generated
internet traffic last year (51,8%*)
@cginisty*The annual Imperva Incapsula Bot Traffic Report
Algorithms will work hard to
choose on your behalf the
content you will (likely) be
happy to find
@cginisty
“People like me
effect”: Influencers
continue to reach an
impressive audience
@cginistyPewDiePie = 57M Subscribers on Youtube
Personalities become
influent media
@cginisty
Alyssa Milano = 3,28M Followers on Twitter
#Metoo had been used by more than 4.7 million people in
12 million posts during the first 24 hours
Teenagers are leaving
Facebook (-3,4% in the US*)
for Instagram and Snapchat
* source: Emarketer 2017@cginisty
“The world’s segmentation
caused by the Internet is
devastating for democracy”Lawrence Lessig, 2016
@cginisty
Bots
& Algorithms
Life in
“bubbles”
@cginisty
Multiplication
of influencers
Snackable
content
Fake
& Manipulation
More than ever, social media
revolution needs to be
balanced with education and
development of in-depth
knowledge.
[And this is our immediate responsibility as
communication bodies]
@cginisty